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Video: Illuminate shines onscreen

2007-03-09 14:36
Shot in the old Jo'burg abandoned ballroom that was a hotspot called the "Blue Room" in the 1920s, the "Illuminate" music video is directed by Tristan Holmes directed (who studied in Jozi at AFDA, recently won a Student Oscar and has been in LA for six months "Networking".)

He says he's watched a lot of South African music videos, and quickly realised that and realised that money is spent in two ways. "In the big videos, it's spent on (the band's) perform and on the concept. In the less successful ones, a smaller amount of money gets spread across the two." Which means that neither is properly articulated. When pitching to Ryan Poole of Star Productions, he told them they needed to make call in that regard. With a limited budget, Tristan and team decided to go for an "all performance" approach. But how to show a band playing, without it being boring?

They did it with a 9m crane, a dolly or two, some other stuff built for the shoot, a very young crew and one day to shoot.

See for yourself - click to watch the video
- Broadband version (200kbps stereo) wmv
- Medium quality (100kbps mono) wmv

- Jean Barker
How do you film a band playing without being boring? Watch the Nude Girls' new video and find out.
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