Cape Town - New Year's Eve is upon us and festivities are at an all time high as we mark the end of the year. Some of you might be making use of alternative transport methods to get home safely from your celebrations. One way is to use Uber. The app-based transportation network wants to encourage all its users to travel safe in the most efficient way to get around South Africa on Wednesday night. Here are some handy tips when traveling with Uber on NYE.What is dynamic pricing?:Dynamic pricing is a powerful model that allows users to get a ride when they need it most especially during the busiest nights of year, like New Year’s Eve.During times of peak demand when there are not enough drivers on the system, fares increase so as to encourage more drivers to come onto the platform and reduce demand. Here's how Uber works on busy nights:The user should open the app, see dynamic pricing in place and have a choice about whether to proceed than to open the app and see that there are no cars available.When dynamic pricing is in effect, riders have multiple opportunities to choose, confirm and accept increased fares or opt to be notified when prices drop.Here's why: It solves the challenge of never being able to get a ride on New Year’s Eve (or after a major sporting event, or during bad weather).When demand and supply are in line, prices quickly return to normal and riders can continue to rely on a safe, hassle-free transportation option.It allows riders to have a choice rather than having no cars available at all.To request a ride, users must download the free application for Android, iPhone, Blackberry 7, Windows Phone or register for Uber at www.uber.com/go.Uber is available is Johannesburg, Pretoria, Durban and Cape Town.For a video explanation, please see here:
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