Amp Events has announced that rock icons Pixies will be touring South Africa in March next year!

Meet Iain Thomas, the 36-year-old South African poet who is famous all over the world except in SA

Apple changes tune on royalties after Taylor Swift writes them an open letter

2015-06-22 14:11

Palo Alto - Taylor Swift has Apple changing its tune.

Hours after the pop superstar criticised the giant tech company in an open letter posted online, Apple announced on Sunday that it will pay royalties to artists and record labels for music played during a free, three-month trial of its new streaming music service.

"When I woke up this morning and I saw Taylor's note that she had written, it really solidified that we needed to make a change," said Apple senior vice president Eddy Cue in an interview with The Associated Press.

Apple had already agreed to share revenue from paid subscriptions to the new Apple Music service, which will cost $10 a month. But Swift said she would withhold her latest album from the service because Apple wasn't planning to pay artists and labels directly for the use of their music during the free, introductory period.

"We don't ask you for free iPhones. Please don't ask us to provide you with our music for no compensation," Swift wrote in an open letter posted on Sunday on her Tumblr page, under the heading "To Apple, Love Taylor."

Apple has maintained that it negotiated revenue-sharing at rates that are slightly higher than the industry standard, to compensate for the three months that it plans to offer its streaming service without charge.

"We had factored that in," Cue said on Sunday. But he added, "We had been hearing from artists that this was going to be rough on them, so we are making this change."

Cue declined to say how much Apple will pay in royalties for streaming during the free trial period. He said Apple will share 71.5% of its revenue from paid subscriptions within the United States and 73% from subscriptions outside the country, while other streaming services generally share about 70%.

Some artists and independent labels had worried they would miss out on opportunities to get a financial return from new music that is released during the three-month trial. Swift said she spoke out on their behalf.

Swift wasn't immediately available for comment on Apple's change of heart. But she posted a reaction on Twitter late on Sunday, saying "I am elated and relieved. Thank you for your words of support today. They listened to us."

Cue wouldn't comment on whether she will now make her album 1989 available on Apple Music. But he said he spoke with Swift personally on Sunday. "She was very pleased to see that we would give her a call right away and have a discussion," he said.

Since Apple began selling digital music through its iTunes store in 2001, he added, "We've always loved music and have strived to make sure that artists are getting paid for their work."

Swift had written in her letter that she found Apple's original stance to be "shocking, disappointing, and completely unlike this historically progressive and generous company".

While praising Apple for developing a paid music service that will compensate artists, she added, "We know that this incredible company has the money to pay artists, writers and producers for the 3 month trial period."

The singer and songwriter has been outspoken on the issue of compensating musicians for streaming music. Last year, Swift pulled her catalogue of recordings from Spotify after complaining about its use of her music on the free, ad-supported version of its service.

Read more on:    apple  |  taylor swift  |  celebrities  |  music publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
1 comment
Comments have been closed for this article.

Recent News

Taylor Swift performed This Is What You Came For, the song she wrote for ex-boyfriend Calvin Harris, at her only full concert on 2016 over the weekend. Read More »

Justin Bieber stormed off stage at his concert in Manchester, England, after being booed by fans. Read More »

inside channel 24

There are new stories on the homepage. Click here to see them.