We do some whiskey tasting with Marsh Middleton at the Jazz Festival.
Cape Town - The SABC on Wednesday announced that they would no longer be a sponsor of the Cape Town Jazz Festival.
state broadcaster didn’t give specific reasons, but said they "could
not agree on certain terms and conditions during negotiations".
SABC - which has been a broadcast partner and sponsor of the annual
highlight on not just the international jazz calendar but also South
Africa and Cape Town's jazz and arts scene - announced that after
consideration of the cost benefit of its sponsorship for the Cape Town
International Jazz Festival, the broadcaster "decided not to participate
as a media partner for this year's event".
organisers of the Cape Town International Jazz Festival, released a
statement shortly after in which they clarified the rumours.
would like clarify that the SABC did not withdraw its sponsorship from
the festival. The trade exchange contract between the parties had
expired. espAfrika was in negotiations to conclude a new trade exchange
agreement but could not come to agreeable commercial terms.
bases its commercial decisions on sound business practices, which
include return on investment and added value for sponsors, stakeholders
and SMMEs, as well as job creation opportunities.
commercial model of the proposed new trade exchange agreement did not
fit the company’s criteria at this time, the parties agreed that SABC
could become a media service provider for 2015 and that negotiations
would be renewed to conclude a long-term contract post the coming
festival. espAfrika has since elected to pursue other opportunities for
the benefit of its sponsors, and broad-based stakeholders, as well as
local and international fans.”
The SABC in previous years said it
was a "proud co-sponsor" and exclusive broadcast sponsor of the Cape
Town International Festival. The SABC not only broadcast festival
coverage and performances across SABC1, SABC2 and SABC3, but also
sponsored the Community Jazz Concert at the Greenmarket Square and
helped with training, upliftment and development programmes.
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