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Coldplay unveil new interactive video for Ink

2014-11-28 12:41

Los Angeles - Coldplay have unveiled an interactive video for Ink.

The award-winning band has premiered the innovative clip which gives viewers the option to plot their own storyline with more than 300 possible journeys available to choose from.

Written, directed and animated by Los Angeles agency Blind, the video follows an animated traveller searching the world for his missing lover, and allows fans to make real-time choices as to where he journeys next.

The band - made up of Chris Martin, Jonny Buckland, Guy Berryman and Will Champion - will release the track as the fourth single from their sixth studio album, Ghost Stories, which is now available along with their Ghost Stories Live 2014 concert film and live recording.

The video follows recent comments from Chris Martin, 37, who revealed Katy Perry was an inspiration for his songwriting when making the number one album, explaining he is a big fan of the This Is How We Do singer.

Speaking about the idea behind previous hit A Sky Full Of Stars, he said: "I'll tell you the truth. I was listening to a lot of Katy Perry,

"A lot of her songs have the same chord sequence the whole time. Your body feels comfortable with them and then the melody's changing on top so there's a groove you really get in to and then also you're kept interested... So I was like, 'That's an amazing way of doing songs.'

"So I was like fuck it! I love that stuff. So I wanted to have a song that comes from that world."

Check out the interactive video here.

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