Cape Town – Pharrell Williams will be performing in Cape Town tonight despite a planned protest at his concert.
The Grammy award winning producer and singer will be performing at Grand Arena at Grand West as part of his SA tour.
Pharrell’s visit to South Africa is part of a creative collaboration with the Woolworths group.
“The strategic collaboration is the first of its kind for a South African retailer, and will see the global superstar and the business align their values and actions to make a difference in the lives of people, and the planet,” Woolworths said in a statement.
Activist of the Boycott, Divestment and Sanctions Movement (BDS) will be protesting outside Grand West tonight.
They movement says they expect at least 40 000 people to picket outside the main entrance.
BDS South Africa has previously written a five-page letter to Williams urging the artist to delay his collaboration with Woolworths until "it ends its Israeli trade".
"It is in recognition of the militant and courageous internationalism of the 1980s that we take to the streets today in what will be a historic gathering - expected to be the largest protest event in South African history against any musician or artist," BDS said on Monday."No violent, hate speech, anti-semitism, Zionism or other any other racism will be tolerated at today’s protest event. We will have a zero-tolerance policy for any violations of the law, constitution or other agreements."
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