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Beyoncé announces charities for BeyGOOD initiative

2016-04-21 20:00
 

Los Angeles - Beyoncé has announced three charity partners for her Formation world tour.

The 34-year-old singer will kick off her tour in Miami, Florida on 27 April and United Way, Chime for Change and Global Citizen will all be involved as part of her BeyGOOD initiative.

Ivy McGregor, Director of Philanthropy, said: "The Formation World Tour creates another exciting global opportunity for people everywhere to BeyGOOD, pay it forward and lend support to those in need. Through our collaborations with our strategic charity partners, we've created simple ways for everyone to participate. Because we believe together we can make the world better - standing, living and giving in Good Formation."

BeyGOOD was launched in 2013 during the Mrs. Carter World Tour as the charity umbrella for the singer's global charity initiatives.

Brian Gallagher, President and CEO, of United Way Worldwide said: "We're grateful that Beyoncé is lending her voice and support to those in Flint whose lives have been impacted by this crisis."

And Hugh Evans, CEO of Global Citizen, praised Beyoncé for being "inspiring and motivating".

He said: "Beyoncé is catalysing a movement across the world that will both inspire and motivate. We are excited to have the opportunity - in partnership with Chime for Change - to channel this enthusiasm to programs and campaigns that will effect real change across the world."

Marco Bizzarri, Gucci President & CEO added: "As a Co-Founder of Gucci's Chime for Change campaign, Beyoncé leads a global effort to convene, unite and strengthen the voices speaking out for girls and women around the world. Chime For Change is honoured to partner with the Formation World Tour and Global Citizen to inspire a global audience to take action for gender equality."

Read more on:    beyoncé  |  celebrities

 

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