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David Gest dies before starting his I Am Not Dead show

London — David Gest, a music producer, reality TV star and former husband of Liza Minnelli, was found dead on Tuesday at a London hotel. He was 62.

Gest's friend Imad Handi confirmed his death, remembering Gest as "a natural star and a genuine celebrity."

"David was truly larger than life. He was not just a huge talent and a dear friend but a showbiz icon," Handi said.

The Metropolitan Police force said officers were called to "reports of an unexplained death of a man in his 60s" at the Four Seasons Hotel in London's Canary Wharf on Tuesday morning.

The force said an autopsy would take place "in due course" to determine the cause of death, but it was not being treated as suspicious.

I Am Not Dead

Gest's death comes just months before he was set to embark on a tour titled David Guest Is Not Dead but Alive With Soul.

Set to start in July, the tour would see Gest host "ten soul legends" including British singer Dina Carroll, Russell Thompkins Jr, Deniece Williams, Billy Paul, Peabo Bryson, The Tymes, Freda Payne, Melba Moore, Anita Ward and Fern Kinney.

The promotional poster shows Gest emerging from a coffin with his special guests surrounded.

Michael Jackson, Liza Minnelli and a celebrity-studded wedding

Born in 1953, Gest was raised in southern California, where he became friends with Michael Jackson and his family. He worked as a music promoter and television producer, and was introduced to Minnelli by Jackson when Gest produced the King of Pop's 30th anniversary tribute concert for television in 2001.

The couple married in 2002, at a celebrity-studded ceremony with Jackson as best man and Elizabeth Taylor as maid of honour.

They separated in a burst of headline-grabbing acrimony in 2003. Gest sued Minnelli for $10m, alleging that she beat him so badly during alcoholic rages that he suffered permanent injuries. Minnelli struck back with a $2m suit claiming Gest had stolen money from her.

The pair ended their dispute in 2007 when their lawyers filed court papers saying they had settled their differences and agreed to divorce without fault.

Gest remained a friend of Jackson and after the singer's death in 2009 produced a documentary, Michael Jackson: The Life of an Icon.

Gaining a British following

Gest gained a following in Britain with appearances on reality TV shows including I'm a Celebrity ... Get Me Out of Here in 2006 and Celebrity Big Brother earlier this year. He had to leave that show in January after two weeks on medical grounds.

His upbeat personality and frankness endeared him to British viewers. Gest told a British TV show he regretted having plastic surgery in the 1980s, from the same doctor as Michael Jackson.

"What an idiot I was. ... It's the stupidest thing in the world," he said.

He settled far from the bright lights of showbiz, buying a house in the northern English city of York. He told the Yorkshire Post newspaper in 2014 that he loved the city's cathedral, cobblestone streets, Viking history and famous York Hog Roast.

"I don't look at celebrity the way others look at it," he said. "I'm down to earth."

During his stint on Celebrity Big Brother, fellow contestant Tiffany Pollard misheard news of David Bowie's death and told cast mates that Gest had died.

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