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Cape Town – After making history and reaching their crowdfunding target of R500k in just nine days, Fokofpolisiekar have now set a new challenge.
On Tuesday, Fokofpolisiekar received over R570 000 in pledges and there are still 47 days left for people to back the project.
The Fokofpolisiekar band members know that in the current state of the music industry it is very difficult to sell music and for that reason they had many other rewards available as part of this crowdfunding campaign.
State of affairs
"We know that album sales are on an all-time low and that’s one of the reasons why we decided to go the crowdfunding route. To recoup the costs of an album these days is almost impossible, especially for a band that does not produce mainstream music," says Jaco S. Venter.
It is very interesting to note that of the R570 000 raised, only 446 units of the upcoming album have been pre-sold. That amounts to only R61 580 of the R570 000 that has been raised by album pre-sales.
"It is crazy that album sales make up such a small portion of the money that we have raised. But, don’t get me wrong, we did not expect it to be any different. It just confirms the state of the industry and that we have gone the correct route. Imagine we spent R500 000 on this project and had to recoup that via album sales. We would have been screwed," says Wynand Myburgh.
"We are extremely grateful to our loyal fans and the intense love they have shown towards the band. We did not expect to have raised this much in such a short time. Whether it was through selling T-shirts or signed posters, it was done and we are grateful. Now, let’s go for gold," says Johnny de Ridder.
The new target
This fact leads the band to a new target for the crowdfunding campaign. They will attempt to sell more units of the upcoming album in the next 47 days. Fokofpolisiekar would love to reach Gold status with the pre-sales of 15 000 units from their Thundafund page. In their 14 year career they have never had a gold record and in South Africa not that many artists achieve this, especially on the day first day of release.
They encourage everyone to take the step and back them by pre-ordering either the digital MP3 album for only R80, the physical CD for only R100 or the vinyl (a limited number is available at R350).
Fokofpolisiekar makes a pledge to their fans
Fokofpolisiekar also wants to make a pledge to their fans. If they reach R700 000, they will play a free show in Cape Town (on a first come first serve basis) and if they reach R800 000 they will play a free show in Gauteng (also on a first come first serve basis).
Click here to pledge and pre-order the album.
Watch Fokofpolisiekar’s crowdfunding video here:
Catch Fokof LIVE!Date: 15 April 2017 - Afrikaans Rock VOL 2
Venue: Shimmy Beach Club
Address: 12 S Arm Road, V&A Waterfront, Cape Town
Contact: Barry 082 850 6576
Tickets:
General Access - R225
VIP - R325
Premier - R500
Date: 21st April 2017
Venue: Wilgenhof Residence
Address:University of Stellenbosch, Victoria Street
Contact: Jacques de la Bat – 072 890 6794
Doors open: 17:00
Tickets: TBC
Date: 26th April 201
Venue: Madisons Avenue & Presleys Pretoria Tent Party
Address: 2 Ernies Place, Lynwood, Pretoria
Contact: Charlene Skinner - 084 228 1806
Date: 27th April 2017
Venue: Margate Main Beach
Address: Panorma Parade, Margate
Contact: Vicky 0828127944
Doors open: 10:00
Tickets available here.
