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New York - Taylor Swift led the nominations announced on Wednesday for the MTV Europe Music Awards after she caused a stir with her vengeful new persona on Look What You Made Me Do.
The pop superstar was up for six prizes including Best Artist and Best Video at the international edition of MTV's awards gala, which will take place in London on 12 November.
Look What You Made Me Do, the lead single from Swift's upcoming album Reputation, broke the record for first-day views on YouTube as Swift, long an anodyne cultural force, showed a sinister new side to herself.
The video opens in a graveyard where a tombstone reads "Here Lies Taylor Swift's Reputation" and goes on to take subtle jabs at her ex-boyfriends as well as rapper Kanye West, with whom she has a simmering feud.
Young Canadian sensation Shawn Mendes was second with five nominations, followed at four nods each for English songwriter Ed Sheeran and rapper Kendrick Lamar, who was the big winner at MTV's signature Video Music Awards in Los Angeles in August.
Nominees for Best World Stage category, which recognises international performances, include the Los Angeles-based DJ Steve Aoki for an MTV special in Malta and Foo Fighters for a gig aired from Barcelona.
The Europe Music Awards differ from the VMAs by recognising international impact and featuring non-English categories.
But like the VMAs, the awards generally more watched for its pop culture moments, both scripted and unscripted, than for the actual winners.
MTV earlier announced that Rita Ora, a major pop singer in Britain who is set to release her first album in five years, will serve as host of the show in her hometown.
See the full list of nominees here:
Best Song
Clean Bandit – Rockabye ft. Sean Paul & Anne-Marie
DJ Khaled – Wild Thoughts ft. Rihanna, Bryson Tiller
Ed Sheeran – Shape of You
Luis Fonsi & Daddy Yankee – Despacito (Remix) ft. Justin Bieber
Shawn Mendes – There’s Nothing Holdin’ Me Back
Best Artist
Ariana Grande
Ed Sheeran
Kendrick Lamar
Miley Cyrus
Shawn Mendes
Taylor Swift
Best Look
Dua Lipa
Harry Styles
Rita Ora
Taylor Swift
ZAYN
Best New
Dua Lipa
Julia Michaels
Khalid
KYLE
Rag‘n’Bone Man
Best Pop
Camila Cabello
Demi Lovato
Miley Cyrus
Shawn Mendes
Taylor Swift
Best Video
Foo Fighters – Run
Katy Perry – Bon Appétit ft. Migos
Kendrick Lamar – HUMBLE.
KYLE – iSpy ft. Lil Yachty
Taylor Swift – Look What You Made Me Do
Best Live
Bruno Mars
Coldplay
Ed Sheeran
Eminem
U2
Best Electronic
Calvin Harris
David Guetta
Major Lazer
Martin Garrix
The Chainsmokers
Best Rock
Coldplay
Foo Fighters
Royal Blood
The Killers
U2
Best Hip Hop
Drake
Eminem
Future
Kendrick Lamar
Post Malone
Best Alternative
Imagine Dragons
Lana Del Rey
Lorde
The xx
Thirty Seconds To Mars
Biggest Fans
Ariana Grande
Justin Bieber
Katy Perry
Shawn Mendes
Taylor Swift
Best Push
Hailee Steinfeld
Jon Bellion
Julia Michaels
Kacy Hill
Khalid
KYLE
Noah Cyrus
Petite Meller
Rag’n’Bone Man
SZA
The Head And The Heart
Best
World Stage
Steve Aoki – Live from Isle of MTV Malta 2016
Kings of Leon – Live from Oude Luxor Theatre, Rotterdam, The Netherlands 2016
Tomorrowland 2017
DNCE – Live from Isle of MTV Malta 2017
The Chainsmokers – Live from Isle of MTV Malta 2017
Foo Fighters – Live from Barcelona, Spain 2017
Best UK & Ireland act
Dua Lipa
Ed Sheeran
Little Mix
Louis Tomlinson
Stormzy
