New York - Spotify says Taylor Swift has set a new global first day streaming record.
The music delivery site said on Saturday it had logged more than 8 million same-day streams for her new single, Look What You Made Me Do.
The 27-year-old singer dropped the much-anticipated song late on Thursday to streaming platforms and iTunes.
She wrote and produced it with frequent collaborator Jack Antonoff, who performs in the bands Bleachers and fun. It's the first single from her sixth album, Reputation, set to be released on 10 November.
The video for the song will premiere on Sunday on the MTV Video Music Awards. A clip was previewed on Friday on Good Morning America.
YouTube said on Saturday the song's lyric video broke a record for that site, with more than 19 million same day views.
WATCH THE VIDEO HERE: