The Editor of YOU has published an official apology after the magazine’s latest cover story caused a stir online

Renée Zellweger reacts to social media storm over her face and says she's glad people think she looks different

David Beckham makes new H&M underwear ads

2012-08-15 15:30
 
david beckham
New York - David Beckham says he's in the underwear game for the long haul, with the second set of ads for his branded collection with H&M launching on Thursday.

The English football star's ads will coincide with a "statue stunt" planned by the retailer, with larger-than-life Beckhams going up in New York, Los Angeles and San Francisco. New products will be added to the collection later this year.

Beckham, 37, said he's pleased with consumer reaction.

"I'm very happy that so far people seem to like it, and the first season was incredibly successful. The challenge is to keep it going and establish a brand that will last many years. That is my ambition," he wrote in an e-mail to The Associated Press.

'I'm naturally fit'

Beckham was a champion of the London Olympics that just ended, driving the torch to Olympic Stadium in a speedboat along the Thames.

"I was incredibly honoured to be part of the team that helped bring the Olympics to my home borough, city and country. I always knew we would put on a fantastic event, but it has exceeded even my most optimistic expectations," he said.

Beckham had hoped to play for Britain's soccer team, but he wasn't included in the squad.

Beckham said he didn't have any help getting in shape for the ads, where he was minimally dressed in front of the cameras.

"I did nothing different," he says. "I'm naturally fit, of course, as an athlete, so there is nothing out of the ordinary I do!"

- AP

Read more on:    david beckham  |  fashion  |  celebrities
NEXT ON CHANNEL24X

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining
 

Recent News

Novelist John Grisham says the US is handing out unduly harsh prison sentences for child porn offences to men who probably just had too much to drink and "pushed the wrong buttons". Read More »

Patrick Modiano of France, whose work focuses on the Nazi occupation and its effect on his country, has been awarded the Nobel Prize in literature. Read More »

inside channel 24

There are new stories on the homepage. Click here to see them.