Sacramento - A coalition of groups supporting a proposed ballot initiative asking Californians to boost taxes on the rich is targeting one of the state's most famous millionaires - reality TV star Kim Kardashian.
The Courage Campaign's online video says Kardashian made $12m in 2010 but paid just one percentage point more in California income taxes than someone making $47 000.
The video urges Kardashian to support the tax increase, saying "we all need to pay our fair share."
The Courage Campaign and California Federation of Teachers are backing a proposed initiative that would raise tax rates for those who make more than $1m annually to help fund schools and other programmes.
A Kardashian spokesperson did not immediately respond to a request for comment on Tuesday.