Los Angeles - Larry Hagman, whose predatory oil baron J R Ewing on television's long-running nighttime soap opera Dallas became a symbol for 1980s greed and coaxed forth a Texas-sized gusher of TV ratings passed away on Friday afternoon due to complications from his battle with cancer.
"Larry was back in his beloved hometown of Dallas, re-enacting the iconic role he loved the most," the family said. "Larry's family and closest friends had joined him in Dallas for the Thanksgiving holiday."
Linda Gray, his on-screen wife in the original series and the sequel, was with Hagman when he died in a Dallas hospital, said her publicist, Jeffrey Lane.
"He brought joy to everyone he knew. He was creative, generous, funny, loving and talented, and I will miss him enormously. He was an original and lived life to the fullest," Gray said in a statement.
Victoria Principal, who co-starred in the original series, recalled Hagman as "bigger than life, on-screen and off. He is unforgettable, and irreplaceable, to millions of fans around the world, and in the hearts of each of us, who was lucky enough to know and love him."
Hagman was diagnosed in 1992 with cirrhosis of the liver and acknowledged that he had drank heavily for years. In 1995, a malignant tumour was discovered on his liver and he underwent a transplant.
Years before Dallas, Hagman had gained TV fame as a nice guy with the fluffy 1965-70 NBC comedy I Dream of Jeannie, in which he played Captain Tony Nelson, an astronaut whose life is disrupted when he finds a comely genie, portrayed by Barbara Eden, and takes her home to live with him.
He also starred in two short-lived sitcoms, The Good Life (NBC, 1971-72) and Here We Go Again (ABC, 1973). His film work included well-regarded performances in The Group, Harry and Tonto and Primary Colours.
But it was Hagman's masterful portrayal of the charmingly loathsome JR that brought him his greatest stardom. The CBS serial drama about the Ewing clan and those in their orbit aired from April 1978 to May 1991.
The "Who shot J.R.?" story twist, in which Hagman's character was nearly murdered in a cliffhanger episode, fuelled international speculation and millions of dollars in betting-parlour wagers. It also helped give the series a ratings record for the time.
When the answer was revealed in a November 1980 episode, an average 41 million viewers tuned in to make Dallas the second most-watched entertainment show of all time, trailing only the MASH finale in 1983 with 50 million viewers.
It was JR's sister-in-law, Kristin (Mary Crosby) who plugged him - he had made her pregnant, then threatened to frame her as a prostitute unless she left town - but others had equal motivation.
Hagman played Ewing as a bottomless well of corruption with a charming grin: a business cheat and a faithless husband who tried to get his alcoholic wife, Sue Ellen (Linda Gray), institutionalized.
"I know what I want on JR's tombstone," Hagman said in 1988. "It should say: 'Here lies upright citizen JR Ewing. This is the only deal he ever lost.'"
In 2006, Hagman did a guest shot on FX's drama series Nip/Tuck, playing a macho business mogul. He also got new exposure in recent years with the DVD releases of I Dream of Jeannie and Dallas.
The Fort Worth, Texas, native was the son of singer-actress Mary Martin. Martin was still in her teens when he was born in 1931 during her marriage to attorney Ben Hagman.
As a youngster, Hagman gained a reputation for mischief-making as he was bumped from one private school to another. He made a stab at New York theatre in the early 1950s, then served in the Air Force from 1952-56 in England.
While there, he met and married young Swedish designer Maj Axelsson. The couple had two children, Preston and Heidi, and were longtime residents of the Malibu beach colony that is home to many celebrities.
Hagman returned to acting and found work in the theatre and TV.
He called his 2001 memoir Hello Darlin': Tall (and Absolutely True) Tales about My Life.
"I didn't put anything in that I thought was going to hurt someone or compromise them in any way," he told The Associated Press at the time.
After his transplant, he became an advocate for organ donation and volunteered at a hospital to help frightened patients.
"I counsel, encourage, meet them when they come in for their operations, and after," he said in 1996. "I try to offer some solace, like 'Don't be afraid, it will be a little uncomfortable for a brief time, but you'll be OK.' "
He also was an anti-smoking activist who took part in "Great American Smoke-Out" campaigns.
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