Channel24 interviews SA director, Oliver Schmitz, about his new film, Shepherds and Butchers

Dr Luke has refuted allegations that he abused Kesha by "pressuring" her into starving herself

Michael Jackson dances on Pepsi cans

2012-05-04 14:54

Los Angeles - Michael Jackson is dancing again, on Pepsi cans.

The soft drink maker and the estate for the late pop star on Thursday unveiled plans to put the singer's silhouette on one billion soft drink cans in a global pop culture ad campaign.

The late King of Pop, who pitched Pepsi in 1980s commercials as "the choice of a new generation", will appear in some of his iconic dance poses for the promotion, which will also coincide with the 25th anniversary of the singer's Bad album.

The limited edition Pepsi cans will go on sale first in China, starting on Saturday, and then in the United States later this month. They will be rolled out in Asia, South America and Europe later in 2012.

'Live for Now'

Fans of the singer, who died in June 2009, will also be able to enter contests for tickets to Cirque du Soleil's show Michael Jackson: The Immortal World Tour.

Pepsi, Jackson's estate, and his Sony Music record company are also teaming up to share new mixes of music from the Bad album as part of the campaign.

"We are thrilled to bring Michael and Pepsi back together, as they were in 1988, to celebrate the 25th anniversary of the Bad album and tour and to put Michael on one billion Pepsi cans," John Branca and John McClain, the executors of Jackson's estate, said in a statement. 

The Jackson cans are part of Pepsi's new "Live for Now" campaign, which seeks to harness pop culture to boost sales. Pepsi-Cola is currently No 3 in the United States, behind Coca-Cola and Diet Coke in a declining market for carbonated drinks.

Scorching his scalp

Pepsi said earlier this week that rapper Nicki Minaj would feature in a commercial as part of the campaign.

Jackson has been associated with Pepsi since 1983 when he appeared alongside his Jackson 5 brothers in his first Pepsi campaign.

But the memories are not all good. Jackson's hair famously caught fire while filming a Pepsi commercial in 1984 in Los Angeles, scorching his scalp. The incident was later blamed for triggering Jackson's addiction to painkillers that caused him to enter rehab in 1993.

Jackson, 50, died in Los Angeles from an overdose of the anaesthetic propofol and sedatives. His personal doctor is serving a four-year jail sentence in Los Angeles for involuntary manslaughter.

Read more on:    pepsi  |  michael jackson  |  celebrities publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Recent News

Six reporters, photographers and media chiefs are to be tried in France for invasion of privacy over topless photos of Britain's Duchess of Cambridge. Read More »

The Duchess of Cambridge has revealed how her daughter, Princess Charlotte, has inherited the British royal family's love of horses. Read More »

inside channel 24

There are new stories on the homepage. Click here to see them.