We just chatted to Steven Tyler ahead of his visit to SA next week and he totally invited us backstage!

VOTE AND WIN: You could win an iPad Mini by voting for your favourite local celeb in the Channel24 Awards!

Monopoly's Scottie dog has a new nemesis

2013-02-06 18:08
 

Pawtucket - Scottie dog has a new nemesis in Monopoly after fans from more than 120 countries voted to add a cat token to the property trading board game, replacing the iron, toy maker Hasbro announced on Wednesday.

It was the first time that fans have had a say on which of the eight tokens to add and which one to toss.

The results were announced after passionate efforts by fans to save their favourite tokens and businesses eager to capitalise on publicity surrounding pieces that represent their products.

The shoe and the wheelbarrow had joined the iron as endangered tokens.

The online contest to change the tokens was sparked by chatter on Facebook, where Monopoly has more than 10 million fans. The vote on Facebook closed just before midnight on Tuesday.

The initiative was intended to ensure that a game created nearly eight decades ago remains relevant and engaging to fans today.

The tokens have changed quite a lot since Parker Brothers bought the game from its original designer in 1935.

Other pieces that contested for a spot on Monopoly included a robot, diamond ring, helicopter and guitar.

"We put five new tokens out for our fans to vote on and there were a lot of fans of the many different tokens, but I think there were a lot of cat lovers in the world that reached out and voted for the cat to be the new token for Monopoly," said Jonathan Berkowitz, vice president for Hasbro gaming marketing.

Passionate

The Scottie Dog was the most popular of the classic tokens, and received 29% of the vote, the company said. The iron got the least votes.

The cat, which has no name, received 31% of votes for new tokens.

Monopoly's iconic tokens originated when the niece of game creator Charles Darrow suggested using charms from her charm bracelet for tokens.

The game is based on the streets of the casino town of Atlantic City, New Jersey, and it has sold more than 275 million units worldwide.

To make the game relevant to fans abroad, the names are changed to well-known streets in when it is introduced to a new country.

The eight tokens are an iron, race car, Scottie dog, a shoe, thimble, top hat, wheelbarrow and battleship.

Most of the pieces were introduced with the first Parker Brothers iteration of the game in 1935, and the Scottie dog and wheelbarrow were added in the early 1950s.

"Tokens are always a key part of the Monopoly game... and our fans are very passionate about their tokens, about which token they use while they play," Berkowitz said.

The social-media buzz created by the Save Your Token Campaign attracted numerous companies that pushed to protect specific tokens that reflect their products.

That includes garden tool maker Ames True Temper, which spoke out in favour of the wheelbarrow and created a series of online videos that support the tool, and online shoe retailer Zappos, which pushed to save the shoe, Berkowitz said.

Versions of Monopoly with the new token will come out later this year.

- AP

Read more on:    us
NEXT ON CHANNEL24X

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
2 comments
Add your comment
Comment 0 characters remaining
 

Recent News

Lady Gaga has never been one for dressing down, but the G.U.Y. singer took her strange fashion sense to a new level recently. Read More »

A galaxy of old and new pop stars has recorded a song to raise money for the fight against the Ebola virus ravaging West Africa. Read More »

inside channel 24

There are new stories on the homepage. Click here to see them.