Viral Coca-Cola ad warms the heart

2012-06-15 09:29
Los Angeles – A new heart-warming Coca-Cola video ad made up of security camera footage, has become a viral, reports The Huffington Post.

The campaign insists that people "look at the world a little differently" by offering up sweet, funny, whimsical and moving clips of CCTV footage from around the world.

The new ad is made up of all the "sweet, everyday moments" that people miss, and not the usual footage one would associate with security camera footage like burglaries, fights and accidents.

Soundtracking the ad is the 1977 song Give A Little Bit by band Supertramp as candid footage of people helping each other, people kissing, dancing and sharing a Coke unfold.

The 91-second clip has already attracted nearly two million views on Youtube in the four days since it went live on Monday.

According to a Coca-Cola spokesperson, the ad is meant to "elicit those warm, fuzzy feelings".

Watch the advertisement here:



*As sweet as this ad is, some viewers doubt its authenticity. Do you think some, if not all, of this footage was staged? E-mail us your thoughts now and get published!

Comments

  • tuco.angeleyes - 2012-06-15 09:47

    Big brother is watching you..... . . .

  • Bless Boswell - 2012-06-15 09:49

    It's brilliant!

  • Klippies - 2012-06-15 09:50

    Brilliant add!

  • Kagiso - 2012-06-15 10:02

    Brilliant

  • Alan - 2012-06-15 10:10

    Absolutely brilliant, well done to the Coca-Cola advertising team

  • melissa.golombick - 2012-06-15 10:25

    BRILLIANT advert. It made me smile :-)

  • lefnkompela - 2012-06-15 10:28

    loving it....

  • Gary - 2012-06-15 10:38

    Great ad, but I still love my Pepsi Max!!

      Gary - 2012-06-15 10:40

      Pepsi Max ad ...http://www.youtube.com/watch?v=GkgZFI4ZT0I

      Gary - 2012-06-15 11:30

      Pepsi ad with Elton John....http://www.youtube.com/watch?v=FrakkWHZZsE

  • cathy.daverin - 2012-06-15 10:44

    Absolutely brilliant ad - cold shivers!!!

  • bruce.hunter.39 - 2012-06-15 11:09

    If these ads are from Coke Cola they are probably all staged. All they want you to do, is drink their products. And thats not good for you!!

  • Lara Dove - 2012-06-15 11:10

    awesome :)

  • tim.stewart.7127 - 2012-06-15 12:19

    I recently did an assignment on Coca Cola. The topic implored me to focus on the coca cola corporations contribution to the world crisis that we are currently in. What I found out was extremely disturbing. In regions such as Kenya, Chile and India the company is literally using up all the drinking water that should have been freely available to the people. They have created a situation where people living in these area's have tried to legally fight the company but to no avail Besides the fact that the company is against re compensation to the communities they have stolen from, they have also stated that their sustainability plan is not their priority. I think a more accurate advert should be made about coca cola. One where the effects a lack of drinking water has resulted in suffering beyond words. No water for crops, no water for animals and no water to drink. Mass media has become the most powerful tool on earth today. "By the skillful and sustained use of propaganda, one can make a people see even heaven as hell or an extremely wretched life as paradise" Seems as if coca cola has taken a leaf out of Adolf book.

  • suletta - 2012-06-15 14:55

    For real. ?? Who knows.....

  • carmel.lane - 2012-06-15 15:39

    It's brilliant! If all the footage is not genuine, who cares. The fact is it makes you smile which means there is enough good out there to make a difference

  • bounca363 - 2012-06-15 17:24

    I realy dont think its staged, perhaps one or two and definitely the last one with the coke vending machine. Cool ad, but not really something to rave about. "...has become a viral......"

  • rissa.ciociola - 2012-06-15 17:37

    Roger Hodgson wrote the song "Give a Little Bit", words that have led people all over the world together in peace and love. The song has helped the bond of humanity through the tougher times as well as helped to recognize & celebrate the love between all of us. Currently on his biggest tour in 30 years with a full band, the "Breakfast In America World Tour"! Other great songs include "Dreamer", "In Jeopardy", "Had A Dream" and many more. I have seen him many times in the past, and intend to see him again many more times. Come along, take my hand and come with me to the show! :) To buy tickets and see details: http://www.rogerhodgson.com/documents/tour.html Website: http://www.rogerhodgson.com Store: http://www.rogerhodgsonstore.com Facebook: http://www.facebook.com/rogerhodgsonofficial Twitter: https://twitter.com/RogerHodgson YouTube: http://www.youtube.com/MrRogerHodgson

  • kim.kumar.37 - 2012-06-16 10:11

    Coke is absolutely brilliant at making ads :) LOVE this one :) Open happiness for sure!! sorry steers and nando's haha

  • kim.kumar.37 - 2012-06-16 10:13

    Coke is brilliant!

  • celeste.hayes.56 - 2012-06-17 12:41

    i REALLY DON'T CARE WHETHER IT WAS STAGED OR NOT IT DOES NOT TAKE AWAY FROM THE AWESOMENESS OF THIS AD. THE BEST I'VE EVER SEEN. LET'S LEARN FROM IT AND SPREAD THE LOVE!!!!!!!!!!!!!

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