Los Angeles - Snow White & the Huntsman turned out to be a fairer box-office beauty than Hollywood anticipated.
According to studio estimates on Sunday, Universal Pictures' action yarn inspired by the fairy-tale princess debuted strongly at No 1 with $56.3m domestically. That's about $20m higher than industry expectations.
Without the built-in business that generally goes with a sequel, Snow White was a question mark as a draw for young males who typically make up most of the action crowd. The movie wound up drawing a fairly even audience, with female fans accounting for 53% of viewers.
"We weren't even thinking we could do beyond $40m, especially for a title where you didn't know if the males are going to show up. And they did," said Nikki Rocco, head of distribution for Universal.
Overseas, Snow White added $39.3m in 45 markets, putting the worldwide total at $95.6m for the movie that stars SA's Charlize Theron, Kristen Stewart and Chris Hemsworth.
Snow White bumped Sony's Men in Black 3 from the top spot and into second-place with $29.3m.
24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.
The Duchess of Cambridge has made a video saying she and Prince William want all children to get support during difficult times Read More »
Prominent actors, writers and thinkers joined a "Stop Hate Dump Trump" campaign to denounce the Republican presidential frontrunner. Read More »
All the deets.
Live gig pics.
New local act.
Our epic night.
JohannesburgFirst Time PlacementsR15 000 - R18 000 Per Month
RoodepoortPlacement Point (Pty) Ltd (Parkwood Branch)R6 000 Per Month
East RandPlacement Point (Pty) Ltd (Parkwood Branch)R12 500 Per Month
HousesR 1 250 000
HousesR 4 700 000
HousesR 6 800 000