Snow White puts bite on box office

2012-06-03 23:09

Los Angeles - Snow White & the Huntsman turned out to be a fairer box-office beauty than Hollywood anticipated.

According to studio estimates on Sunday, Universal Pictures' action yarn inspired by the fairy-tale princess debuted strongly at No 1 with $56.3m domestically. That's about $20m higher than industry expectations.

Without the built-in business that generally goes with a sequel, Snow White was a question mark as a draw for young males who typically make up most of the action crowd. The movie wound up drawing a fairly even audience, with female fans accounting for 53% of viewers.

"We weren't even thinking we could do beyond $40m, especially for a title where you didn't know if the males are going to show up. And they did," said Nikki Rocco, head of distribution for Universal.

Overseas, Snow White added $39.3m in 45 markets, putting the worldwide total at $95.6m for the movie that stars SA's Charlize Theron, Kristen Stewart and Chris Hemsworth.

Snow White bumped Sony's Men in Black 3 from the top spot and into second-place with $29.3m.


Comments

  • Jean - 2012-06-04 02:23

    My personal views. Kirsten Stewart is a terrible actress, she looks constipated through the hole movie, zero expression! Charlize was excellent, nice to see her playing someone else than the usually drama stuff.

      branden.hart - 2012-06-04 07:29

      Aaak so Kirsten was re-acting the role from Twilight. Where have our actresses with personality gone?

  • roy.wadhams.1 - 2012-06-04 06:59

    Do not think much of either actress.

  • Paul - 2012-06-04 07:38

    Looks good, just wish it wasnt Kristen Stewart in the lead role.

      Nompumelelo - 2012-06-04 08:04

      Tx for the comment Paul. Would you recommend the movie for under 10s? Haven't read through the review yet.

      landi.coetzee.5 - 2012-06-04 08:28

      nompumelelo, i wouldnt recommend it. I watched it and it's got a very med-evil darkish vibe 2 it.. but that just my opinion.. :)

  • Deidre Ruiters - 2012-06-04 09:51

    Didn't liked it at all.......its a bad combination of Twighlight, Narnia,Harry Potter and Lord of the Rings..............

  • bounca363 - 2012-06-04 12:37

    I enjoyed the movie all round however, it must go on record its time Charlize gets another Oscar - Brilliant. Kristen stewart has the looks suited for Snowhite but she lacked expression in her face throughout the movie. Plot, sequences, comedy was all on par intern allowing one to appreciate the movie. I personaly think the movie should have had a 3D version released. Its a movie worth watching but please no kids! Charlize, once more you made SA proud.

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