Los Angeles - Snow White & the Huntsman turned out to be a fairer box-office beauty than Hollywood anticipated.
According to studio estimates on Sunday, Universal Pictures' action yarn inspired by the fairy-tale princess debuted strongly at No 1 with $56.3m domestically. That's about $20m higher than industry expectations.
Without the built-in business that generally goes with a sequel, Snow White was a question mark as a draw for young males who typically make up most of the action crowd. The movie wound up drawing a fairly even audience, with female fans accounting for 53% of viewers.
"We weren't even thinking we could do beyond $40m, especially for a title where you didn't know if the males are going to show up. And they did," said Nikki Rocco, head of distribution for Universal.
Overseas, Snow White added $39.3m in 45 markets, putting the worldwide total at $95.6m for the movie that stars SA's Charlize Theron, Kristen Stewart and Chris Hemsworth.
Snow White bumped Sony's Men in Black 3 from the top spot and into second-place with $29.3m.
24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.
David Beckham and Queen Elizabeth reunited when they shook hands at the Queen’s Young Leaders Awards. Read More »
Queen Elizabeth II sent a tweet for only the second time to thank people who offered her 90th birthday messages on social media. Read More »
24 quick questions.
South AfricaCity Press
Cape TownCity Press
HousesR 7 900 000
HousesR 2 280 000
HousesR 2 770 000