Los Angeles - Snow White & the Huntsman turned out to be a fairer box-office beauty than Hollywood anticipated.
According to studio estimates on Sunday, Universal Pictures' action yarn inspired by the fairy-tale princess debuted strongly at No 1 with $56.3m domestically. That's about $20m higher than industry expectations.
Without the built-in business that generally goes with a sequel, Snow White was a question mark as a draw for young males who typically make up most of the action crowd. The movie wound up drawing a fairly even audience, with female fans accounting for 53% of viewers.
"We weren't even thinking we could do beyond $40m, especially for a title where you didn't know if the males are going to show up. And they did," said Nikki Rocco, head of distribution for Universal.
Overseas, Snow White added $39.3m in 45 markets, putting the worldwide total at $95.6m for the movie that stars SA's Charlize Theron, Kristen Stewart and Chris Hemsworth.
Snow White bumped Sony's Men in Black 3 from the top spot and into second-place with $29.3m.
24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.
Angelina Jolie has revealed to the New York Times that she recently underwent a procedure to remove her fallopian tubes and ovaries. Read More »
Nelson Mandela presidential memoir, sequel to Long Walk to Freedom, to be published in 2016 Read More »
Day 4 in pics!
5 hyperlapse videos!
Day 2 in pics!
Day 1 in pics!
South AfricaR500 000 - R600 000 Per Year
South AfricaR11 000 - R12 000 Per Month
South AfricaR800 000 Per Year
TownhousesR 1 050 000
HousesR 1 880 000
HousesR 3 000 000