Los Angeles - Snow White & the Huntsman turned out to be a fairer box-office beauty than Hollywood anticipated.
According to studio estimates on Sunday, Universal Pictures' action yarn inspired by the fairy-tale princess debuted strongly at No 1 with $56.3m domestically. That's about $20m higher than industry expectations.
Without the built-in business that generally goes with a sequel, Snow White was a question mark as a draw for young males who typically make up most of the action crowd. The movie wound up drawing a fairly even audience, with female fans accounting for 53% of viewers.
"We weren't even thinking we could do beyond $40m, especially for a title where you didn't know if the males are going to show up. And they did," said Nikki Rocco, head of distribution for Universal.
Overseas, Snow White added $39.3m in 45 markets, putting the worldwide total at $95.6m for the movie that stars SA's Charlize Theron, Kristen Stewart and Chris Hemsworth.
Snow White bumped Sony's Men in Black 3 from the top spot and into second-place with $29.3m.
24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.
Novelist John Grisham says the US is handing out unduly harsh prison sentences for child porn offences to men who probably just had too much to drink and "pushed the wrong buttons". Read More »
Patrick Modiano of France, whose work focuses on the Nazi occupation and its effect on his country, has been awarded the Nobel Prize in literature. Read More »
New music video!
Great gig pics!
Watch it here!
See the line-up!
SandtonStep Advisory R12 000 - R18 000 Per Month
PretoriaWise Choice RecruitmentR3 000 - R4 000 Per Month
TownhousesR 680 000
HousesR 2 600 000
HousesR 675 000