London - Prince William, his wife Kate Middleton and brother Prince Harry will be official ambassadors to the 2012 London Olympic Games, royal officials said on Thursday.
St James's Palace said that all three will play a leading role in "encouraging and inspiring the British public to rally behind the 900 Olympic and Paralympic athletes" competing for Britain.
They also will use their roles to encourage greater awareness of Olympic and Paralympic values, the palace said.
The royals join 27 British Olympians from previous games who were unveiled as 2012 ambassadors by the British Olympic Association earlier this year.
In a message released by the palace, William said he feels honoured to have been chosen and that his entire family is looking forward to the games.
"London hosting the 2012 Olympic and Paralympic Games will inspire so many people - particularly the young - to be the best they can be," he said.
The young royals will be opening the latest chapter in the monarchy's longstanding ties to the games.
Queen Elizabeth II is patron of the British Olympic Association while Princess Anne - who competed in the 1976 Montreal games as an equestrian - is its president, a member of the International Olympic Committee and a member of the London Organising Committee for the Olympic Games.
Anne's daughter, Zara Phillips, is a world-class equestrian who hopes to compete in the London 2012 games.
The London Olympics begin July 27 and end August 12 2012.
24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.
Six reporters, photographers and media chiefs are to be tried in France for invasion of privacy over topless photos of Britain's Duchess of Cambridge. Read More »
The Duchess of Cambridge has revealed how her daughter, Princess Charlotte, has inherited the British royal family's love of horses. Read More »
10 epic pics.
All the deets.
South AfricaCity Press
Johannesburg CBDResourcing Solutions
HousesR 3 300 000
HousesR 1 750 000
HousesR 6 900 000