Cape Town - Mark Esterhuysen's on-air f-bomb rant has inspired a new viral advert for low-cost airline 1Time, reports The Media Online
The now axed Talk Radio 702 newsreader used the word "fuck" repeatedly during an early morning broadcast in which he slammed racism, capitalism, the AWB, Julius Malema and the state among other things.
Advertising agency Da Vinci Edison Bell Advertising Boutique has created a 22-second viral soundclip mimicing Mark Esterhuysen's broadcast, slamming everything from high airfares to airport queues.
The ad does however omit the word "fuck" and simply uses the term "f".
The ad agency told The Media Online that their client, 1Time, "love it!".
Listen to the viral 1Time advert
To listen to Mark Esterhuysen's explicit broadcast, click here
. WARNING: STRONG LANGUAGE.