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These are some of the hottest young designers from the continent that you should keep your eyes out for
ChiChia by ChristinE Mhando
Tanzanian-born designer Mhando is a master at using traditional kanga fabric in versatile ways. Having studied fashion in the UK, she focuses on blending African elements into Western wear, and has created a dynamic, comfortable line that is both bold and bright yet meticulous and structured. If all of that isn’t convincing enough, superstar Beyoncé was recently spotted wearing one of Mhando’s T-shirts.
Merwe Mode by Deeva van der Merwe
The word ‘androgenous’ gets thrown around when talking about fashion, and often with very little substance. However, local label Merwe Mode is getting the trend right by sampling simple, tailored outlines with crisp, clean fabrics. And what would you expect from a designer whose first internship was with Tom Ford? Merwe Mode is certainly a name to jot down.
Caven Etomi by Joan and Doreen Caven and Oseyi Etomi
So it’s not really new, but Caven Etomi is certainly one of the best African labels out there. Its last two collections, which sampled simple everyday wear with quirky print motifs, signalled the work of designers coming into their own and settling into a style that worked. While they offer little that would be red carpet appropriate, there’s a delicious item on its books for every other day of the week.
LaLesso by Alice Heusser and Olivia Kennaway
Known for its ecofriendly fashion, Cape Town-based Lalesso designers Alice and Olivia do a great job of mixing striking prints with more muted colours in a range of luxury and lifestyle items. Though all their work is pretty exquisite, we’re huge fans of their beachwear, which includes flowing kaftans and some awesome swimwear.
AfriTribe by Ayo O
AfriTribe is the brainchild of Nigerian designer Ayo O, whose vision is to create a brand that reflects his love of athletic wear with traditional Nigerian design. Ayo O is adamant that the brand is not just about street fashion or pop culture but about creating symbolism and art through what young people wear. And with the market constantly flooded with the latest from big brands such as Nike and Adidas, AfriTribe provides a unique alternative
