Old Spice has fought parody with parody, issuing a tongue-in-cheek response to Nando's most recent TV ad.
Sopranos actor James Gandolfini, who died in Italy aged 51, is thought to have been on a bonding trip with his son Michael.
Esterhuysen used the word "fuck" repeatedly in a 01:00 broadcast.
EWN editor Katy Katopodis said he had been summarily dismissed.
Although she had been unable to reach Esterhuysen by phone, a letter of dismissal had been delivered to his house.
"We can't tolerate that kind of behaviour. I don't think it's appropriate to use our platform, which is credible, to promote your own agenda," she said.
A 41-second clip, purportedly of the broadcast, on the website twitvid.com had garnered 35 000 views by Tuesday afternoon.
In it a man who identifies himself as Mark Esterhuysen, says: "Fuck racism, fuck the pigs who killed Andries Tatane, fuck the AWB, fuck racism. We are all wild animals here, meant to live free.
"Fuck capitalism, fuck fascism. Fuck this fucking wage slavery shit. Fuck domestication, fuck Julius Malema, fuck the state. Fuck the petrol economic growth on a finite planet."
On his Twitter feed, he identified himself as an enemy of the state, a defender of anarchy, a proud member of the primate clan, a cunning linguist, and a master debater.
He had tweeted that all he wanted in life "is for @GarethCliff to read my blog".
His most recent blog was on the role of sport in modern South Africa, from an anarchist perspective.
Other topics dealt with the futility of civilisation.
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Old Spice has fought parody with parody, issuing a tongue-in-cheek response to Nando's most recent TV ad spoofing the men's fragrance's iconic "I'm on a horse" ad. Read More »
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