Google joins the Loeries

Cape Town - Google, the world’s most valuable brand is joining forces with Africa’s premier celebration of brand creativity to bring several firsts to Loeries delegates in September.

"At Google we are driven by innovation and creativity and the Loeries is one of our favourite events of the year, precisely because of the amazing mix of innovation and creativity on display,” explains Elizma Nolte, Country Marketing Manager, Google South Africa.

“Digital is of course the new creative canvas and we are increasingly seeing code take its rightful place alongside art and copy when it comes to implementing the iconic campaigns that will define this age. We're very excited about the work we'll be celebrating this year!"

“Make it go viral” is briefed more and more frequently in the brand communication industry, so Google’s launch of the Loeries to Loeries YouTube Ads Leaderboard couldn’t be better timed.

This is a celebration of the most popular ads on YouTube in the period since the last Loeries. The ranking is determined using some of YouTube’s strongest measures of viewer choice: not just number of views, but also percentage of organic views versus paid views.

Google will sponsor the Digital and Interactive Communication Category at for the first time this year. The category is chaired by Emmy Award winner, PJ Pereira, the Chief Creative Officer of Pereira & O’Dell in San Francisco. He and his fellow judges will be sure to enjoy another new addition to the Loeries calendar: the Google Pop-up Restaurant, an exclusive event on the Wednesday night of Creative Week for the judging chairs and creative leaders attending the Loeries.

Judging all day gives everyone an appetite for creativity and the restaurant will feature fare provided by a top chef.

Loeries Creative Week Cape Town takes place from 15 to 21 September.