'Mummy porn' is a hit in SA

2012-06-21 09:57
Johannesburg – South Africans have been snapping up the international book sensation that has been dubbed "mummy porn" due to its combination of romance and erotica.

The Fifty Shades trilogy, written by British writer Erika Mitchell, 49, featured on three top spots of the Exclusive Books' bestseller list, reported Timeslive. The books tell the story of the sexual encounters between an inexperienced student and a powerful businessman.

A local publisher said 30 000 of the books had been sold to book stores. If an adult fiction book sells more than 5 000 copies in SA it is regarded as a bestseller.

'Romantic fantasy'

"These books are gathering momentum and we cannot keep up with the [demand] - as stock comes in, it goes out," said Lyn Riesniek of Random House Struik.

The trilogy has been a huge success overseas with 10 million copies sold already – sales from the first instalment sold better than the Harry Potter series in the UK.

The author, who is a mother of 2 and wrote under the name EL James, said her books were "romantic fantasy" stories that offer women a "holiday from their husbands".

Buy 50 Shades of Grey from kalahari.com.

Comments

  • dalai.rama.9 - 2012-06-21 11:18

    Best seller 5000 in a country of 50 million? What do the rest read, if they do read at all? Ridiculous.

      christopher.pool - 2012-06-22 08:18

      Read the article again. Slowly. It says if an ADULT fiction book sells more than 5000 copies.

  • gordon.turner.37 - 2012-06-21 11:55

    Suggested reading for men! http://www.amazon.com/Secret-Guide-Fifty-Shades-ebook/dp/B0080RDFRU

  • Mthetheleli - 2012-06-21 12:20

    mfm

  • madeleine.louw.1 - 2012-06-21 12:48

    This is the most addictive book ever.... such a nice read and soo gripping... not just te sex, but the story line... extremely good read.

      DraganTrenk - 2012-09-06 11:18

      Sales correspond with a percentage of intellectually challenged,LOL.

  • michelle.walkerblake - 2012-06-21 14:13

    Very addictive!!! Initially, after the first quarter of the first book, I was shocked and didn't want to continue, but had already bought all three so decidied to persevere! I'd seen someone reading it at my hairdresser and had no idea what I was letting myself in for - the blurb on the back cover led me to think it was a romance with an 'edge'-I was looking for what I call an airport read. Once I'd got used to the erotica I found the story hilarious on so many levels and honestly finished the trilogy in 4 days - I couldnt put them down! they aren't literary wonders, but total escapism ... that having being said I certainly don't think I would classify them as airport reading and I suggest circumspection as to where you indulge ...

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