Nando's makes good on challenge

2012-04-26 13:07
Johannesburg - Fast food chain Nando's has accepted a "food challenge" put to it by insurance company Santam, a spokesperson said on Thursday.

"We have done it already; we didn't want to disappoint," Nando's marketing director Quentin Cronje said.

They delivered the food order to the Johannesburg Children's Home on Wednesday and would do so again on Thursday.

"We will be doing it every month for the next 12 months."

Spoof vs spoof

Earlier in April Nando's, known for its humorous advertising, released a spoof of a Santam television advert featuring British actor Ben Kingsley.

In the Santam advert Kingsley stands at a bar, while the waiter behind him comes and goes, with a subtle change in his clothing each time.

In the Nando's spoof a local actor addresses viewers in the same manner, while Nando's meals on the counter undergo obvious changes.

On Tuesday the insurance company replied with a new advert challenging Nando's to deliver a large order of food and drinks to the Children's Home by 16:00 on Thursday.

The list of food consists of 62 orders of lemon and herb half-chicken and chips with coleslaw, 12 kids' meals with chips and toys, 74 hot sticky toffee puddings, 74 assorted cold drinks, and a Portuguese salad.

'Good taste'

Cronje said Santam's response was in incredibly good taste and it was amazing that two South African brands could work together.

"We might even be doing a little response back to them," Cronje said.

"We might even be working on it as we speak."

Comments

  • CarmenP.Duncan - 2012-04-26 13:26

    Yes Nandos.... throw them a challenge back - this is great... :DDDDDD it sure has given both company's great exposure - not that Nandos needed any... hahaha...

      Selma - 2012-04-27 11:34

      Give each child a yellow umbrella Santam

  • anton.rupert - 2012-04-26 13:27

    Good story, good marketing, good outcome for everyone. The article would probably be better if all the video's were included though: http://10and5.com/2012/04/24/nandos-vs-santam-santam-responds-to-nandos-spoof-ad/

  • vanetia.mentor - 2012-04-26 13:27

    yes now nandos must challenge Santam.... keep it going its fun :-) and you are doing way more than expected Nandos :-) well done :-) clever thinking for the good of the community and for marketing :-)

  • Deon - 2012-04-26 13:29

    BRILLIANT for Nando's and Santam both!!! Now, can I have some insurance if that extra peri peri sauce scorches my table :-). Sure there will be a "Nantam" flavour sauce soon... Seriously, well done to both companies!

  • glenn.seiler - 2012-04-26 13:29

    Loving it!!!

  • Shayne - 2012-04-26 13:33

    Nice to see 2 big companies having friendly duel. Great marketing with great outcome!

      NrGx - 2012-04-26 14:07

      This is excellent marketing by both companies. Such a refreshing change to insults and court cases etc. I commend both companies on their maturity. If I get a chance to support either company I will.!

  • Shirley - 2012-04-26 13:34

    Well done Nandos! Love the ads,love the "self respect" the company has for itself! We need a bit of humour and they are always willing to give it! Cludos to the ad company they use-very quick witted and quick to respond! Nice job on the childrens home!

  • CarmenP.Duncan - 2012-04-26 13:34

    ok Nands's...you won with me again - just have to get Nando's Take-a-ways tonight..

  • Leon - 2012-04-26 13:38

    Nando's delivered,now Santam should pay :)

  • Al Rost-Felder - 2012-04-26 13:39

    Good on you Nando's!??

  • gail.joyce2 - 2012-04-26 13:45

    AWESOME! Brilliant advertising. Well done to both companies and their advertising houses. I hope everyone at the Children's Home enjoyed their meal.

  • David - 2012-04-26 13:47

    It is really clever...got to wonder though if both companies are represented by the same advertising company and the whole thing has been planned out for ages, basically assists Santam to get a a more youthful and playful look about it... clever.

  • gennath - 2012-04-26 13:51

    Now this is good publicity for both companies!

  • rudi.groenewald - 2012-04-26 13:53

    Free insurance for the children's home I see coming...

  • lianda.sutherland - 2012-04-26 13:56

    The challenge - new desks for each child in the home???maybe a new book every month for 12 months.... maybe a clothing pack for each of the 74 children there come on Sanlam you can afford it - so Nando's make it a GOOD WORTHWHILE CHALLENGE.....

  • sheila.pinheiro - 2012-04-26 13:59

    Well Done!!! Brilliant!!!

  • Allan - 2012-04-26 14:02

    Nice...cant wait to see how Nandos responds

  • eon.malherbe - 2012-04-26 14:10

    Good going Nando's and Santam! Some happy news before the long week-end.

  • phathuchicos - 2012-04-26 14:20

    Very good indeed especially from private companies known for profit strategies only...

  • jim.dickson2 - 2012-04-26 14:21

    Congratulations to both Nandos and Santam. Job well done.

  • DuToitCoetzee - 2012-04-26 14:24

    Ok, Nandos my next take-away will be from Nandos. Good spirit all involved.

  • Mandy - 2012-04-26 14:30

    Well done Nandos!!!!!!!!! Will support you any day!!!

  • Nonzukiso - 2012-04-26 14:39

    Must say it was a very good response...as a felow advertiser I was a bit disapointed at the lack of creativity but Im happy about the response instead of suing...Hope other mense could think in such angles...

  • E - 2012-04-26 14:41

    Agree, Santam & Nando's are acting very mature, and getting good publicity too ... Keep going! @Rikesh - It wasn't Ms Pentz, it was Trudie Taljaard ... However, despite the quibble about the quality, the fact that you remember it, and we all know what you are talking about ... makes it a very succesful ad, doesn't it?

  • Mandy - 2012-04-26 14:52

    fabulous!! what a refreshing good feeling story to read!!!

  • Tanya - 2012-04-26 15:05

    i love this, nice to have friendly rivalry and light hearted news for a chang

  • Ann - 2012-04-26 15:11

    Fabulous! Great marketing. Well done to Santam & Nandos

  • Eddie - 2012-04-26 16:23

    As a broker that represents Santam and a lover of Nando's chicken, I have a challenge. If the 2 Companies are prepared to join me on a major fund raiser for the Johannesburg Children's Home, I'll ride the Cape Epic. The public can donate money for every kilometer cycled by me and my partner. The television coverage for this event is world wide........

  • adrian.marais - 2012-04-26 16:32

    Classy brand alignment... And for once some good news in SA. Nice to see we can still laugh and have a go at each other.

  • Frank - 2012-04-26 17:14

    I wonder who is giving all the thumbs down . As the military always say its the 3rd force that's licking them.

  • Leendert - 2012-04-26 17:49

    Having been away from South Africa, what really shocks me is the price: almost R100 PER PERSON?!?!?!? How do you guys afford it?

  • Chirpper - 2012-04-26 19:54

    Excellent!!!!. Sanral can learn a thing or two from Nando,s and Santam

  • michele.lavagna - 2012-04-26 20:10

    They both been good sports, it's good to see for a change.

  • charmaine.rowlands - 2012-04-27 01:53

    Kudos to both companies... keep it coming. South Africans need to feel proud again and you guys did that in one "fowl" swoop :))

  • frankyt - 2012-04-27 11:01

    Fantastic guys, this is what it's about. Getting your brand out there and benefitting the needy at the same time. Hats off, Nandos and Santam...

  • bruce.mubayiwa - 2012-04-27 13:08

    This is really inspiring. 2 Corporates having a go at each other with good outcomes for everyone!

  • odette.greyling - 2012-04-27 14:14

    How brilliant! I love this way of advertising and even the children got what they needed. Good outcome for all.

  • Debbie Calvin Fennell - 2012-04-28 08:28

    Nando's for supper. Excellent and cannot wait for the Nando's advert. Great humor from Santam to take Nando's on at their own game.

  • IWANTTO - 2012-04-28 10:57

    A heartwarming story on a cold day here in Cape Town.

  • Nikki Bodenstein - 2012-04-30 16:25

    Nando's are awesome! Well done guys!

  • pages:
  • 1