Nando's pulls Dictator ad over threats

2011-12-01 14:49
Johannesburg - The "Last Dictator Standing" TV commercial currently running in South Africa will be cancelled, the Nando's restaurant chain said on Thursday.

"We've noted with concern the political reaction emanating out of Zimbabwe, including perceived threats against Nando's Zimbabwe's management, staff and customers," the company said in a statement.

On Tuesday, a militant youth group loyal to Zimbabwe's president Robert Mugabe called for a boycott of Nando's because of the ad.

Nando's SA said it took these threats very seriously and would no longer flight the TV commercial as part of its festive season campaign.

Volatile climate

"We feel strongly that this is the prudent step to take in a volatile climate and believe that no TV commercial is worth risking the safety of Nando's staff and customers."

The commercial shows Mugabe dining alone at Christmas, his empty table set for departed dictators, including Muammar Gaddafi.

To the soundtrack of Mary Hopkin's hit song Those Were the Days, the commercial shows an actor playing Mugabe reminiscing about his times with former dictators. It portrays him and Gaddafi engaging in a water pistol fight, with Gaddafi wielding a golden AK-47.

Mugabe also makes sand angels with Iraq's Saddam Hussein, sings karaoke with Chairman Mao, and holds overthrown Ugandan dictator Idi Amin astride a tank.

The head of Nando's Zimbabwe franchise said it was not informed of the South African television and press campaign.

It is an offence under Zimbabwean law to insult Mugabe or undermine the authority of his office.

Comments

  • Nick - 2011-12-01 14:56

    Mugabe, u mad bro? *queue trollface*

      Gareth - 2011-12-01 15:14

      Chickens.....

      rbphiri - 2011-12-01 15:20

      If they depicted him as a pig instead of a chicken, maybe than he would love the AD.

      Zelda - 2011-12-01 15:23

      OH PHOEY ITS SUCH A SHAME. LOVE THIS ADD ITS BRILLIANT!!!!

      Hans - 2011-12-01 15:34

      Nando is weak and caved into demands just like they did for malema.But it is ok for the likes of mugabear to attack innocent people and kill the farmers etc?

      Andre - 2011-12-01 15:47

      Hans, they can retract it and make an even bigger noise, this ad has gone viral and no one can stop that..... Clever move Nandos :)

      francie.potgieter - 2011-12-01 15:48

      @Hans sure they retract it but they already got the message through to the people, and nobody will forget it.

      Ann - 2011-12-01 15:49

      So sorry - I will really miss the laughs. People should really learn to laugh more at themselves. Particularly in the gloomy times in which we sometimes find ourselves. Well done to Nando's for having courage!!!

      Simon - 2011-12-01 16:00

      Guys. In as much as I appreciate the "humor", these dictators they are making fun off actually killed and maimed thousands of innocent people. Take some time to think about that. Just because they are Africans and Iraqis and they are lives are seemingly "not that important" such that we can make fun of them. How would you feel if they aired Osama bin Laden and Hitler? Osama with 2 toy planes in one hand, chasing Hitler who is in a gas mask to the tune of "No air" by Chris brown?

      Brenton007 - 2011-12-01 16:47

      @Hans, so you are of the opinion that they should have continued with AD Campaign even if it meant that their staff and clients were at risk? These are the people who make Nandos their money and therefore when you put them at risk no Ad Campaign is worth it, IDIOT!

      Simon - 2011-12-01 16:56

      @ The Thumbs down. My point exactly. It stops being funny when we bring in Muslims and Jews into this. All you can do is hide behind the thumbs down but you ACTUALLy have nothing to say about my statement. So next time think of the bigger picture before you find amusement in what we get dished out. These man were/are very evil and there is nothing funny to take out of it.

      willie.botha2 - 2011-12-01 17:13

      @Simon. The fun is directed at the dictators. What does that have to do with the people they got killed ? Maybe I am missing something somewhere ?

      Deon - 2011-12-01 17:24

      @ Simon: Cry me a f*cking river!

      christoffel.nel - 2011-12-01 17:40

      Pampiri jongwe. Forward with the chicken. Ironically is the chicken the totem for Zanu-PF Pambiri Jongwe!

      Spyker - 2011-12-01 22:30

      Cock-sure..! You (once again) get that familiar burning sensation, reminding you the real pressure came from the Resident Evil - viz the ANC - and not the insignificant cock-a-doodle-doo of some cognitively compromised militant group of crackpots... And I thought it was Red Bull that gave you wings...

      shauncro - 2011-12-02 08:12

      . . . . . .. . . . . . . . . . . ,.-‘”. . . . . . . . . .``~., . . . . . . . .. . . . . .,.-”. . . . . . . . . . . . . . . . . .“-., . . . . .. . . . . . ..,/. . . . . . . . . . . . . . . . . . . . . . . ”:, . . . . . . . .. .,?. . . . . . . . . . . . . . . . . . . . . . . . . . .\, . . . . . . . . . /. . . . . . . . . . . . . . . . . . . . . . . . . . . . ,} . . . . . . . . ./. . . . . . . . . . . . . . . . . . . . . . . . . . ,:`^`.} . . . . . . . ./. . . . . . . . . . . . . . . . . . . . . . . . . ,:”. . . ./ . . . . . . .?. . . __. . . . . . . . . . . . . . . . . . . . :`. . . ./ . . . . . . . /__.(. . .“~-,_. . . . . . . . . . . . . . ,:`. . . .. ./ . . . . . . /(_. . ”~,_. . . ..“~,_. . . . . . . . . .,:`. . . . _/ . . . .. .{.._$;_. . .”=,_. . . .“-,_. . . ,.-~-,}, .~”; /. .. .} . . .. . .((. . .*~_. . . .”=-._. . .“;,,./`. . /” . . . ./. .. ../ . . . .. . .\`~,. . ..“~.,. . . . . . . . . ..`. . .}. . . . . . ../ . . . . . .(. ..`=-,,. . . .`. . . . . . . . . . . ..(. . . ;_,,-” . . . . . ../.`~,. . ..`-.. . . . . . . . . . . . . . ..\. . /\ . . . . . . \`~.*-,. . . . . . . . . . . . . . . . . ..|,./.....\,__ ,,_. . . . . }.>-._\. . . . . . . . . . . . . . . . . .|. . . . . . ..`=~-, . .. `=~-,_\_. . . `\,. . . . . . . . . . . . . . . . .\ . . . . . . . . . .`=~-,,.\,. . . . . . . . . . . . . . . .\ . . . . . . . . . . . . . . . . `:,, . . . . . . . . . . . . . `\. . . . . . ..__ . . . . . . . . . . . . . . . . . . .`=-,. . . . . . . . . .,%`>--

  • Nicky - 2011-12-01 14:56

    What a shame, so threats of violence end freedom of expression and thought. The long arm (& fingers) of Bob reach all the way from Zim into South Africa. Shocking that Nando's would pull the advert, really disappointed in them.

      rbczovczov - 2011-12-01 15:03

      they are really chickening out.

      jrheeder - 2011-12-01 15:04

      You say that, but imagine you go into a Nando's and get assaulted by brainwashed militants. Pulling the ad is the correct thing to do, especially considering that the ad has generated so much publicity via word of mouth. The press release of the pulling of this ad is just the last drop of publicity they can squeeze out of this situation.

      Jay - 2011-12-01 15:10

      Go to Zim eat at Nandos and understand why they stop the ad ... you dont have a clue whats going on in Zim. They beat you up for having eaten there. I am disappointed in people not aware of whats going on ... like you.

      Hans - 2011-12-01 15:36

      They got all the publicity the needed.Very effective advertising. People still talk about the malema dummy ad.

      Ryan Holland - 2011-12-01 15:42

      This is simply a question of how much we are prepared to risk for our freedoms. Personally, I would go all the way. Call it a lifestyle choice.

      Juicecard - 2011-12-01 15:59

      chickens chickening out of the chicken kitchen!Hahahahaha!

      Graeme - 2011-12-01 21:26

      So you dont care too much about the safety of the Nandos staff in Zim then do you? Thankfully you arent the managing director of Nandos then hey.

      Merven - 2011-12-02 07:08

      Nicky, you must remember that there are Nando's branches in Zim also. If crazy Bob can attack newspapers, a Nando's won't be a challenge.

      Merven - 2011-12-02 07:09

      Yes Ryan Holland, easy to be big mouth behind a computer screen, quite different if you are one of the managers at a Nando's branch in Zim.

  • Lynton - 2011-12-01 14:56

    Some people really need to learn to be able to laugh at themselves, every little thing get's taken so seriously these days. Relax. Take a breath. And laugh at it. I guarantee you'll feel better.

      George - 2011-12-01 15:23

      Is it joke to you how Gaddafi died? As for freedom of expression and thought why is that americans and british promote homosexuality yet jail polygamists despite the fact that both are practiced by consenting adults?

      Zelda - 2011-12-01 15:24

      I was hoping it would infuriate him enough to give him a heart attack... oh well no such luck. suppose the devil cant be killed.

      Silvana - 2011-12-01 15:54

      @George. No, how Gaddafi died is not a joke, but neither is what he did to his people a joke. The ad doesn't show the killing of Gaddafi. It shows him fit and well, having fun with his buddy. Get real.

  • Peter - 2011-12-01 14:57

    Shame poor old grace mugabe will be losing all that money from her shares in NANDOS

  • Kaizer - 2011-12-01 14:58

    "It is an offence under Zimbabwean law to insult Mugabe or undermine the authority of his office" - your birth and life is a disgrace and a offense your gorilla.

      Hans - 2011-12-01 15:38

      Thanks to mugabe, all zimbabweans are millionaires. Where else can you walk around with a single note that reads 5 million?

  • hsnam - 2011-12-01 15:01

    Screw Mugabe! Screw Zimbabwe! Screw the Dictators!

      Love - 2011-12-01 15:08

      Why screw Zimbabwe? #gftoh with your bs

      John - 2011-12-02 06:41

      And somehow these stupid youths think that it is still possible to insult Robber Mugarbage more than what he has done to his image all by himself!

  • rbczovczov - 2011-12-01 15:02

    So Nandos is really chickening out?

  • Richard - 2011-12-01 15:03

    Sad but smart move by nandos, they've got the publicity and realise that human life is more valuable than a dumb dictators feelings!

  • VWhitepaw - 2011-12-01 15:03

    And for those, like me that didn't even know about the add... http://www.youtube.com/watch?v=38YWB8iX7OY

  • kdutoit - 2011-12-01 15:03

    Well done Nando's - again getting everyone to talk about their add and even become front page news... give that man a bells!

  • thozamah - 2011-12-01 15:04

    lol best ad in years lol i beta download it while i still can

      Merven - 2011-12-02 07:11

      That is the wonder of Youtube, you can still even get the Malema ad to download.

  • Nick - 2011-12-01 15:04

    Nando's, aren't you being a little chicken??

      drannon - 2011-12-01 15:07

      Give Nick a Bells!

  • Lulama - 2011-12-01 15:05

    i knew this would happen..classic!

  • Janice - 2011-12-01 15:08

    I say, "if the cap fits".......

  • nikkichapple6 - 2011-12-01 15:08

    Whilst I agree protecting the staff of Nando's is of paramount importance, it seems the true nature of a megalomaniac dictator, such as Mugabe, triumphs once again as everyone backs down to appease him at his whim.

  • Leendert - 2011-12-01 15:12

    Nothing to do with chicken but quite funny. A bit like their original ads when they just started out, then things got stale for a while.

  • Gavin - 2011-12-01 15:14

    Heard on 702 yesterday Sally Mugabe owns Nando's Zimbabwe

      Silvana - 2011-12-01 15:58

      So she's Mugabes chick I take it?

      Steven - 2011-12-01 16:39

      His first wife, the one who passed away in like 93 or something like that. Dunno how true that was/is though cause Nandos only came into to Zim after 95, but who cares. The Ad was brilliant and the last dictator had the final say.

  • JohhnyBGood - 2011-12-01 15:15

    Nandos is very cleaver with this type of marketing campaing. Air the campaign, get everyone to talk about it, then remove it and play innocent. Brilliant!!!

      Nick - 2011-12-01 15:44

      Yes very "cleaver", by cutting the ad from TV, lol

  • Sharmay - 2011-12-01 15:15

    Mugabe should build a bridge and get over it. Truth hurts doesn't it? Go Nando's go!

  • Julie - 2011-12-01 15:16

    That ad was awesome. At least it made us laugh. Uncle Bob must have been really pi@#ed off.

      Sharmay - 2011-12-01 15:18

      I'm thinking ahead here but can you imagine the ad from Nando's once Bob passes on?....

  • Martin - 2011-12-01 15:17

    its on youtube forever bob

      Steven - 2011-12-01 16:41

      Knowing good old Bob, he'll threaten youtube too.

      Merven - 2011-12-02 07:13

      He'll get his MiniMe, Malema to Nationalise Youtube.

  • Rob - 2011-12-01 15:18

    It is in Nando's best interest to pull the ad regardless of how comical and light hearted it is. Unfortunately we live in a place where the truth hurts too much.

      Martin - 2011-12-01 15:28

      it hit a nerve, but at least he has cancer in his a$$

  • Erica - 2011-12-01 15:19

    I like the Nando's adverts. They are always painfully honest.

  • Bruce - 2011-12-01 15:20

    O man what is the world coming into?? the creative team behind Nandos' adverts is good and intouch with what is happening in the world. I say Big up yourselves. It's a shame that the ad will be pulled out but I say an idea whose time has come cannot be refrained let the revolution continue.

  • David - 2011-12-01 15:23

    Proves without a doubt that mugabe is just a f#$%*#g prick and should be taken out

  • Dwaine - 2011-12-01 15:27

    I think nandos is brilliant now because of its popularity everyone gets the add via mail and youtube so why should they pay for it to be broadcast on TV, now they can say its not their fault anymore

  • ofentse.ramorula - 2011-12-01 15:30

    I truely think Nandos new from the onset that this ad won't last given its nature and they new it would come with lots of publicity. They have achieved their objective.

  • bushpioneer - 2011-12-01 15:35

    This was inevitable. But I think Nando's knew that already. That is why we have fantastic tools like youtube.com to air these types of ads and reach thousands of people before it becomes an issue. Everyone has already seen it, and I think Nando's achieved what they wanted, so pulling the ad now will not make us all suddenly forget how excellent it was. Hey, it worked on me. I have had Nandos twice this week already!

  • Ross - 2011-12-01 15:35

    They need to learn to laugh at themselves, the rest of the world does!

  • Michael McN - 2011-12-01 15:40

    Have you heard about the new Robert Mugabe special at Nando's? It's a big chicken that you get to insult yourself after you pay for it!

  • cookielooks - 2011-12-01 15:46

    who cares about dictators

      Merven - 2011-12-02 07:13

      The people living in their countries.

  • francie.potgieter - 2011-12-01 15:47

    Oh no this was excellent, one of the best.

  • Silvana - 2011-12-01 15:47

    This makes the ad even more appealing.

  • Liesbet - 2011-12-01 15:52

    Well.... still brilliant marketing.... they must have known that the ad will cause this but Nando's is on the map again. Well done!

  • Johan - 2011-12-01 15:54

    People, Nando's always do this, KNOWING they'll stur a little, and then pull the ads. Brilliant ad, they got the message across so its a slam-dunk for them. Go Nando's go! I'm waiting for the next Farmer Juju ad, Nando's you listening?

  • cilla.webster1 - 2011-12-01 15:58

    How pathetic! They have no sense of humour. Can't laugh at themselves. It is a brilliant ad.

  • Ianthe - 2011-12-01 16:01

    Ad is brilliant! Such a shame it has been pulled.It should have taken wings...

  • christopher.s.sherlock - 2011-12-01 16:02

    Strange that they didn't pick up any flak from the Amin, Gaddafi an Hussein families. Mugabe must be a very weak man if he thinks that a fast food commercial is a threat to national security. The styling was good - he comes across smartly dressed and has a very upmarket dining room. Perhaps he was insulted in that he would never serve Nandos in his dining room. The commercial has put a smile on my face and I don't think any less of Mugabe because of it - I still think he gives Stalin and Hitler a good run for their money.

  • Heinrich - 2011-12-01 16:04

    The truth hurts...

  • Heinrich - 2011-12-01 16:04

    The truth hurts...

  • Iwan - 2011-12-01 16:05

    And this people, is how clever this add was. Nando's knew they were going to get to prove the accuracy of their add regarding Dictatorship. IRONICALLY CLASSIC.

  • thabang.tsoku - 2011-12-01 16:09

    hes sick in his chicken liver

  • kosmonooit - 2011-12-01 16:18

    Good while it la(ugh)sted .... who would expect Mugabe fan boys to have a sense of humour anyway. And, as they say, no such thing as bad publicity. The 'issue' got coverage on the BBC World Service and News web site LOL

  • jamesvdlinde - 2011-12-01 16:19

    wow, who could believe another reason for violence would erupt out of Zimbabwe, they're just as stupid as their leader... unbelievable...

  • thehousefugitive - 2011-12-01 16:23

    I can't believe this. Giving into terrorists threats!! They win again!

  • Hermann - 2011-12-01 16:24

    Disgusting how those screaming freedom of speech oppose it. They will not hesitate to mock those they disagree with or do not like - "shoot the boer, etc".

  • ronzaled - 2011-12-01 16:31

    Whats with nandos; their adverts has always been boycotted, mostly by ppl who don't have much to do

  • arthurbrigg - 2011-12-01 16:36

    Forever on youtube, for those of us with more than two brain cells to enjoy time and time again, when ever we want.

  • yummyhamster - 2011-12-01 16:40

    I still an only say one thing about this add.. EPIC WIN..

  • ktheron2 - 2011-12-01 16:43

    Mugabe suffers from a weird combination of delusions of grandeur, a big ego and a massive inferiority complex. I have no problem insulting him and his cronies. One wishes that he joins the ranks of his fellow, departed dictators.