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Cape Town - A fake Nando's poster making light of the death of Oscar Pistorius' girlfriend Reeva Steenkamp is currently doing the rounds on Twitter, and the fast food chain finds it to be in bad taste.
The poster resembles Nando's usual poster ad format, however the font is slightly different.
It reads: "We don't shoot our chicks, we flame-grill them."
Nando's Senior Brand Manager Ashley Stansfield told Channel24 that this poster was "definitely not created by Nando's".
He continued: "The advert circulating has been done in bad taste and was most certainly not created by Nando’s, and we wish to distance ourselves from it.
The fast food chain released an official statement on the matter.
"Nando's strongly condemns the content of this fake advertisement. It is disrespectful and unacceptable.
"This tragic situation and the loss of life has shaken all South Africans and Nando's stands with the rest of the country in offering respect and condolences to the affected families and their right to privacy at this time.
"The advertisement in question shows neither respect nor any sensitivity for the situation and there is no connection whatsoever between this advertisement and Nando's."
Nando's UK also tweeted that the advert is not a product of the brand.
Nando's has been known to create buzzworthy advertisements around topical news events, but the brand has always toed the line and stood behind their creative decisions.
Reeva Steenkamp was allegedly shot and killed by boyfriend Oscar Pistorius in his home in Pretoria on Thursday. Oscar will appear in court on Tuesday to face charges of pre-meditated murder.
The poster resembles Nando's usual poster ad format, however the font is slightly different.
It reads: "We don't shoot our chicks, we flame-grill them."
Nando's Senior Brand Manager Ashley Stansfield told Channel24 that this poster was "definitely not created by Nando's".
He continued: "The advert circulating has been done in bad taste and was most certainly not created by Nando’s, and we wish to distance ourselves from it.
The fast food chain released an official statement on the matter.
"Nando's strongly condemns the content of this fake advertisement. It is disrespectful and unacceptable.
"This tragic situation and the loss of life has shaken all South Africans and Nando's stands with the rest of the country in offering respect and condolences to the affected families and their right to privacy at this time.
"The advertisement in question shows neither respect nor any sensitivity for the situation and there is no connection whatsoever between this advertisement and Nando's."
Nando's UK also tweeted that the advert is not a product of the brand.
We're aware of a fake ad circulating today connected to the Oscar Pistorius case. Just to be 100% clear, it has not been created by Nando's.
— Nando's (@NandosUK) February 15, 2013
Nando's has been known to create buzzworthy advertisements around topical news events, but the brand has always toed the line and stood behind their creative decisions.
Reeva Steenkamp was allegedly shot and killed by boyfriend Oscar Pistorius in his home in Pretoria on Thursday. Oscar will appear in court on Tuesday to face charges of pre-meditated murder.
