GET YOUR PARTY ON: This summer's coolest party and music gig website with all the hottest local entertainment news!

VOTE AND WIN: You could win an iPad Mini by voting for your favourite local celeb in the Channel24 Awards!

Nando's ad tackles xenophobia

2012-06-01 13:55
 
Nando's Diversity ad
Cape Town – A cheeky and provocative new ad from Nando's asks viewers: "You know what's wrong with South Africa?"

A voiceover then speaks from the point of view of a xenophobic who answers with: "All you foreigners" as a scene of immigrants top-toeing across the SA border, luggage in hand, disappear in a puff of smoke and are told to "go back to where you came from".

The 52-second ad continues to eradicate Cameroonians, Congolese, Pakistanis, Somalians, Ghanaians and Nigerians and all manner of "non-native" South Africans, including Afrikaners, Europeans and Indians, Sothos, Vendas and others.

Diversity campaign

Nearly all are gone in the blink of an eye until only a Khoisan man is left, who then points to his chest and says to the camera: "I'm not going anywhere. You *$&!#* found us here."

The new ad is part of Nando's Diversity campaign, where the flame-grilled chicken brand forces South Africans to question xenophobia and intolerance.

Nando's have teamed up with non-profit volunteer group, Cheesekids, to "create pop-up soup kitchens" in parts of South Africa that have been affected by xenophobia, "to walk the talk in galvanising our message of creating dialogue between the diverse".

"Either way you look at it, we were all once foreigners in SA, except for the Khoisan of course," the company says.

Nando's said in a statement to Timeslive: "The advertisement is aimed at addressing a social ill and our approach is one that seeks to have South Africans take a stand against these prejudices by encouraging them to embrace the diverse inhabitants of our land."

The company has called on volunteers to join the soup kitchen project by visiting www.souperstars.co.za

Watch the new Nando's Diversity ad here:



 

- Channel24

Read more on:    nando's  |  xenophobia
NEXT ON CHANNEL24X

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
133 comments
Add your comment
Comment 0 characters remaining
 

Recent News

Kelly Khumalo is welcome after all at the funeral of her boyfriend, Bafana Bafana and Orlando Pirates captain Senzo Meyiwa, it has been reported. Read More »

Bafana Bafana captain Senzo Meyiwa died in his girlfriend Kelly Khumalo's arms, it has been reported. Read More »

inside channel 24

There are new stories on the homepage. Click here to see them.