Newly-wed Jessica Simpson proclaims her love for her new husband and shares honeymoon photos

Hello Kitty dictionary misprint horrifies British mum with South African definition of 'necklace'

New Nando's ad takes aim at Parliament

2013-04-03 14:46
 
Nando's ad Parliament
Cape Town - Nando's has once again found an innovative way to sell chicken with their new campaign which spoofs the SABC and hungry parliamentarians.

The 40-second spot, entitled "Nando's meals make the news", pokes fun at what at first appears to be an SABC news report with Mariëtta Kruger about what members of parliament like to eat for lunch.

The ad then cuts to a mock Parliamentary session where lunch orders are called for - and no-one's very keen on the menu being offered by the Speaker of the house.

The ad uses comical voice-over to dub the guests on the news show and the staged Parliamentary session. Nando's said their campaign strategies always pose a challenge.

"Luckily," said Nando's SA senior brand manager Ashley Stansfield, "the combination of witty voice-over and clever (but obviously not perfect) lip synching, with a serious TV news report scenario and a walk out in parliament seems to get the funny bone going in our new campaign."

In typical Nando's style, the new campaign also aims to catch the cultural Zeitgeist.

"After all, it worked brilliantly with Obama and Beyonce so naturally, we felt it would be good enough for our Full Pack and Mielie Meals," said Stansfield, referring to Beyonce's infamous lip-synching nightmare at the inauguration of US President Barack Obama in January this year.

Nando's is renowned for their irreverent and viral marketing which includes The Last Dictator Standing, Julius Malema calling for change and last year's Diversity ad which took a controversial approach to xenophobia in South Africa. The ad was quickly banned by the SABC, e.tv, M-Net and DStv.

Watch the new Nando's ad here.

- Channel24

Read more on:    nando's  |  tv

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
26 comments
Add your comment
Comment 0 characters remaining
 

Recent News

Jacaranda FM has been fined R5000 after a presenter made remarks about an incident of bestiality, the BCCSA has said. Read More »

In a wonderfully moving piece Emma Thelwell explores the mind of the wordsmith. Read More »

inside channel 24

There are new stories on the homepage. Click here to see them.