New Nando's ad takes aim at Parliament
Cape Town - Nando's has once again found an innovative way to sell chicken with their new campaign which spoofs the SABC and hungry parliamentarians.
The 40-second spot, entitled "Nando's meals make the news", pokes fun at what at first appears to be an SABC news report with Mariëtta Kruger about what members of parliament like to eat for lunch.
The ad then cuts to a mock Parliamentary session where lunch orders are called for - and no-one's very keen on the menu being offered by the Speaker of the house.
The ad uses comical voice-over to dub the guests on the news show and the staged Parliamentary session. Nando's said their campaign strategies always pose a challenge.
"Luckily," said Nando's SA senior brand manager Ashley Stansfield, "the combination of witty voice-over and clever (but obviously not perfect) lip synching, with a serious TV news report scenario and a walk out in parliament seems to get the funny bone going in our new campaign."
In typical Nando's style, the new campaign also aims to catch the cultural Zeitgeist.
"After all, it worked brilliantly with Obama and Beyonce so naturally, we felt it would be good enough for our Full Pack and Mielie Meals," said Stansfield, referring to Beyonce's infamous lip-synching nightmare
at the inauguration of US President Barack Obama in January this year.
Nando's is renowned for their irreverent and viral marketing which includes The Last Dictator Standing
, Julius Malema
calling for change and last year's Diversity ad which took a controversial approach to xenophobia
in South Africa. The ad was quickly banned
by the SABC, e.tv, M-Net and DStv.Watch the new Nando's ad here.