Meet Iain Thomas, the 36-year-old South African poet who is famous all over the world except in SA

Trevor Noah has pulled out at the last minute from hosting the MAMAs 2016, due to 'a severe upper respiratory infection'

Playboy SA says no to Lindsay cover

2011-12-23 11:14
Cape Town - Playboy South Africa on Friday announced that they will not be featuring Lindsay Lohan on its local January 2012 cover, despite initial reports from the USA that the Lohan edition is already flying off the shelves that side of the Atlantic.

Playboy founder Hugh Hefner reported, via Twitter, that the Lindsay Lohan January-February Double Issue was "breaking sales records" for the iconic adult magazine.

According to Playboy South Africa Editor-in-Chief, Charl du Plessis, "Lohan was paid $1m for this shoot, a Marilyn Monroe retro-style shoot, and which Hef ordered to have redone after he did not like the first results.


"Her fee included US rights only, and we were told we would have to negotiate for South African rights upwards of $100 000. The US sells more than 1.5 million copies per month, while demand locally is significantly smaller. 

Du Plessis also explained that the SA publishers are barred from releasing a local edition prior to 30 December, "would have affected our circulation and distribution process".

Lindsay's troubled history with drugs and the law have attracted negative press and public derision, which Du Plessis took into consideration.

"Initial online activity after the shoot leaked on the internet may suggest that we made the right decision," said Du Plessis. "Comments like 'those bucks can buy a lot of rehab,' or 'she looks like she is channelling Marilyn' were flying all over the net.

"Then, the now-famous Slammy Awards, an irreverent send-up of celebrities for the worst in social deviancy and assorted bad behaviour, gave Lohan their 'We've Seen More Of Her Getting Out Of A Car Drunk' award, stating that 'after all these years of giving it up for free, it's high time she turned pro'," he said.

Different cover option

Playboy South Africa have instead made their own plans for a bumper January-February edition.

"We have opted for a very different cover option for our January-February edition, and ironically, someone that is much bigger than Lohan. In several ways, we should add."

Du Plessis said that he had "no doubt" that it would be their best-selling issue since their launch in March, which featured model Tracy McGregor on the debut cover.

In March, Playboy SA will launch its first South African Playmate of the Year, to be announced after weeks of "frantic voting" on the Playboy South Africa website.

"Yes, covers sell magazines, and we expect to kick-off the new year with high impact," added Du Plessis. publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Recent News

We got to hang with the KFM crew at Shimmy Beach Club for the launch of their refreshed DJ line-up. Read More »

High-energy production that blends breathtaking acrobatics and street dance, Cirque Éloize iD is making its Cape Town debut. Read More »

inside channel 24

There are new stories on the homepage. Click here to see them.