- Playboy South Africa may erect
a billboard of a half-naked model in a neighbourhood because it does not differ from what people see on the
beach and in magazines.
The Advertising Standards
Authority (ASA) has come to this conclusion
after complaints were received that a billboard solicits promiscuous
behaviour and was erected in a neighbourhood where children are exposed
Model Tracy McGregor appears on the billboard in black lace lingerie with the words
"Playboy Playmate Parties" next to it. One of the billboards was erected next to Barry Hertzog Avenue
The ASA is not making a ruling on the acceptability
of this magazine, but only regulates the
the body said in its ruling.
The ASA found that McGregor is not depicted in an explicit way and therefore no reasonable person
will deduce from the advertisement that she is portrayed as inferior or seen
as an object.
Because she is not depicted explicitly
and sexually, the advertisement
will also not be harmful to children. According to the finding, children will
not find the advertisement any more
surprising than the photos of
lingerie models in
magazines or people on the beach.
Charl du Plessis, editor of Playboy South Africa,
thinks a "rubicon for liberal thinkers
was crossed with
"South Africans are in many ways still too
hypocritical. That which was on
the billboard, is something that everyone thinks and speaks about.
People are still too cautious because of what others might think."
The billboard has since been removed.
The photo of Tracy McGregor on the billboard:
24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.
The restored statue of baby Jesus and his mother has left churchgoers scratching their heads, but has unsurprisingly delighted internet viewers. Read More »
If you want to get in touch with your wild and kinky side, or just want to learn more about sexual health, head to Sexpo this coming weekend. Read More »
10 epic pics.
All the deets.
South AfricaCity Press
Johannesburg CBDResourcing Solutions
HousesR 2 495 000
HousesR 3 220 000