SA launches own Top Gear magazine

2011-09-05 12:00
Cape Town - The South African edition of Top Gear magazine, a print extension to the iconic television programme, will hit newsstands in October, Media24 Magazines CEO John Relihan announced on Monday.
 
"Top Gear is the biggest motoring media brand in the world. We're very excited about working with BBC Magazines in bringing this highly enriched experience in motoring magazine journalism to South Africa," Relihan said.

Joanna Marshall, head of International Licensing and Syndication at BBC Magazines, is equally proud of the launch.

"For us, Top Gear South Africa is a major milestone as it marks the 27th published licensed edition, with the title available in over 50 territories across the world and the television programme broadcast in more than 170 countries.
 
"We're confident that we have found a perfect home for it at Media24, with its deep understanding of the local market and a solid reputation in the South African market."

Content
 
Top Gear SA will be edited by Pierre Steyn, former editor of topCar, the other automotive title in Media24's portfolio.
 
A personal fan of Top Gear, Pierre commented on the huge popularity of the television programme amongst a cross section of South Africans: "What's not to love about the highly entertaining mavericks of motoring journalism? The very unique content mix, irreverence and unpretentious tone of voice transcend all cultural and geographical barriers.
 
"The magazine also delivers on this brand promise, with careful attention to not simply repeating TV content. Jeremy Clarkson, Richard Hammond and James May play a vital role in the magazine content; all three contribute monthly columns and features and rotate the Editor's letter between them. The Stig is equally a part of the magazine, as we regularly put his driving talents to the test."
 
The first issue of Top Gear South Africa will be hitting newsstands on October 24.

 

Comments

  • ShakaN - 2011-09-05 12:16

    Another magazine about cars, are there not enough of them out there? Just asking....

      Lyndatjie - 2011-09-05 13:21

      Eeeeekkkk! Never! This is Top Gear we are talking about.. Iconic, funny, hysterical, rude, obnoxious, rediculous, etc etc etc.. can any of the other magazines say that? *grin* I would just like to see how many court cases will come out of this one then... after all - we have holy cows here in the motor industry and that is NOT going to go down well... Hang on to your seatbelts - life is about to get interesting.

      BusyB - 2011-09-07 12:58

      No

  • Dougalan - 2011-09-05 12:17

    Will the SA Top Gear have the particularly quirky Brit humour that characterises the UK one, I wonder?

      Fedup - 2011-09-05 14:08

      Of course not

      joe bliksem - 2011-09-06 10:36

      i buy the topgear mag each month, and most of the road tests are superfluous and dont mean much because we cant afford the cars. but the what is enjoyable are the smaller odds and ends along with the humour. so yeah, another magazine to buy and read.how many have we got now. i was in oz a short while ago and i could not beleive the amount of car mags they have there.so many i didnt buy one, the choice was too much. still, i do enjoy the topgear mags. they have humour and real world testing which our guys here dont know anything about. they are too scared of the manufacturers to say the truth about a car. bunch of suck ups. so will pay double to read the real jeremy and topgear comments.

      BusyB - 2011-09-07 13:00

      It is a magazine being launched not a show

  • Jonathan Banks - 2011-09-05 12:26

    Cool

  • Jamie - 2011-09-05 12:27

    As soon as they saw all the stuff about Top Gear crooking their testing they realised that there was a place for it in SA !

  • noitall - 2011-09-05 12:35

    why don't we just buy the original it is available everywhere. Clarkson needs a new Mercedes me thinks

  • Ross - 2011-09-05 12:35

    This Clarkson idiot stated the SA does not have a crime problem when he was here on a short visit. This self opiniated egotistical fool irritates me to no end.

      leomom - 2011-09-05 12:53

      you're right Ross, he is a dickhead.

  • Yilan - 2011-09-05 12:54

    Clarkson is the best Motor journalist in the World. Love him or hate him there is no one better.

  • feppie - 2011-09-05 13:05

    Top Gear lost a lot of support last year when Clarkson and his co-presenters showed their racist side when speaking about Mexicans on their programme. The Mexican ambassador to England had this to say to the presenters and producers of Top Gear: “ … resorted to outrageous, vulgar and inexcusable insults to stir bigoted feelings against the Mexican people, their culture, as well as their official representative in the United Kingdom. These offensive, xenophobic and humiliating remarks only serve to reinforce negative stereotypes and perpetuate prejudice against Mexico and its people." Clarkson, Hammond and May felt they did nothing wrong and viewed it as a big joke and refused to apologise to the Mexicans. In fact, a few days after the Mexican complaint, Clarkson had another go at them: "Mexico doesn't have an Olympic team... because anyone who can run, jump or swim is already across the border."

      Robbie - 2011-09-05 14:35

      Ag shame hey?

      Mr Wolf - 2011-09-05 15:46

      That's a very funny joke!

      williamq - 2011-09-05 15:55

      And your point is ... ? Thank your for your 1p opinion, but that is SERIOUS old news

      onthefence - 2011-09-05 21:07

      I don't think the Mexican market was big for them......but that $hit is funny

  • SAM JENNER - 2011-09-05 13:11

    This man is the sexiest Brit on tv for a very very long time!

  • Gennath - 2011-09-05 13:34

    Will it be available in Audiobook, narrated by Clarkson himself? It will be the biggest magazine...................................... in the world!

  • Shaun - 2011-09-05 14:07

    I hope it won't be like ALL other UK based magazines we have here in SA where they just copy & paste, change the pound symbol to ZAR and that's it!

      joe bliksem - 2011-09-06 14:57

      it makes me mad seeing these so called road tests that have been copied and pasted.thats why i stopped spending my hard earnt money on topcar.

  • StBad - 2011-09-05 14:25

    Awesome, Car Mag 'in particular' is becoming old hat and the others are failing at reinventing themselves

      joe bliksem - 2011-09-06 11:02

      i stopped reading car mag a few years ago.can anyone tell me they give a real road test? go and read a road test and you will see its all about the vehicles features and a small paragraph on handling. absolute rubbish.most motoring mags here are too scared to say the truth about a vehicle.

  • Robbie - 2011-09-05 14:34

    It's gonna crash... too many motoring mags out there already.

      Ken J May - 2011-09-05 23:44

      If aything crashes it won't be Car Magazine!

  • SHEETALK - 2011-09-05 14:49

    NOT SO COOL I CALLED IN NOW TO GET A SUBSCRIPTION THE MEDIA 24 STAFF DONT EVEN KNOW ABOUT THIS I HAD TO EMAIL THIS PAGE TO HER TO TELL THEM ABOUT IT. THERE IS NOTHING SET UP FOR THIS MAG SO NOW I WONDER IS IT REALLY COMING OUT IN OCT 2011 AS THE ABOVE ARTICLE STATES OR WHAT? HOW CAN A MEDIA HOUSE ANNOUNCE A LAUNCH LIKE THIS AND HAVE THERE STAFF IN THE DARK ABOUT THIS....

      onthefence - 2011-09-05 21:10

      Media 24 is like a sweat shop for magazines.....they will probably kill this publication within 24 months...like they killed Top Bike

  • Christine Kleyn - 2013-09-22 13:49

    I hope one of the feature articles include them asking The Stig to drive an unroadworthy taxi through the treacherous, often flooded, township roads....that could be very entertaining

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