PICS: Miley Cyrus went all out as she hosted an X-rated MTV Video Music Awards after-party!

Exclusive: US actress Milla Jovovich was snapped by paparazzi in Kloof Street, Cape Town!!

Wimpy braille burger creates buzz

2012-01-11 23:04
 
Cape Town – A campaign recording Wimpy's efforts to let visually impaired people know that braille menus are available in all of their restaurants has created a buzz on social media sites.

The ad shows chefs painstakingly using sesame seeds to spell out a special message in braille on the tops of burger buns.

Touching moments occur when the braille burgers are served to unsuspecting visually impaired persons and their surprised reactions are recorded.

The ad started trending on Twitter on Wednesday, with the social network buzz mostly filled with praise for the campaign.

In the ad Wimpy states that the idea behind creating awareness about their braille menus was to let people know that Wimpy is a place where "everyone can feel at home".

Watch Wimpy's clever braille burger campaign here:



Read more on:    wimpy  |  good news  |  social networks
NEXT ON CHANNEL24X

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
63 comments
Add your comment
Comment 0 characters remaining
 

Recent News

Self-confessed Queen of Hating Exercise Grethe Koen decided she would give South Africa’s first ever trampoline fitness park a go. And she didn’t hate it Read More »

Justus Visagie advises the new Honda HR-V appears youthful and streamlined, and should appeal to a younger audience Read More »

inside channel 24

There are new stories on the homepage. Click here to see them.