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Hotness sells

2011-06-14 12:48
I’m the editor of a respectable entertainment news site. Which stories do you think people read most on our site? Not reports on Locnville’s police brutality claims or Chad Saaiman’s hijacking or even Athol Fugard winning a Tony Award. People want stories about sex.

Our top-read story of the week was Top 10 Bikini Bods. The only story that came close was the ANC Youth League calling Gareth Cliff a madman for saying Idols contestants in Limpopo have no talent.

To prove my point, our Behind the scenes at the Sports Illustrated Swimwear Shoot gallery had more than 20 000 views in just one day! And at this very moment more than 200 people are reading FHM’s Sexiest.  It's bound to be another hit with our audience.

So, who are these people? They are your brothers and fathers, your best friends and your boss. And you, of course. According to our statistics the people who visit our site have respectable jobs, most have families and university degrees. They drive their own cars and have DStv and internet at home.

The point is not the people, I guess, but the subject matter. Hotness sells. It is what everyone wants, not just the creepy guys in the back row. Think about it... how else would you explain Her Royal Hotness, Pippa Middleton’s popularity?

'Til next week,

Local is very lekker!

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