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Music Video Madness

2011-08-16 14:19
Annel Malan
When I was 16 years old, one of my close friends went to the US for a holiday. He brought me an amazing gift - A VHS video tape filled with Beavis and Butthead recordings and general MTV madness. It was my introduction to the magical world of music videos, about two years before MTV hit our shores.

At 16, MTV was the coolest thing ever. Back then I never thought of the trendy, stylised videos as ads; I mean where else could you see Axl Rose and Bono up close like that? MTV was defining ‘cool’ for teenagers.  

In fact, that is exactly what made MTV so clever – this was a channel running advertisements 24/7, without anyone complaining about it.

Some of my favourite videos were Beck’s "Loser", Guns N Roses' "November Rain", Dr Dre and Snoop Dogg’s "Nuthin' But a 'G' Thang" and Nirvana’s “Smells Like Teen Spirit”.

Today things look a bit different on MTV, but music videos haven’t changed that much. Have you seen the new Jay-Z and Kanye video that launched last week, selling patriotic Americanism back to the Americans? Or the new Jason Derulo "It Girl" video where he portrays himself as the perfect man - handsome, rich, stylish, sensitive?

In today's commercial world, people are more aware of what music videos are trying to do. But do we care? No. We’re already sold on that artist and enjoy being entertained by them.

Plus, it’s free, so how can it be a bad thing?

What's your favourite music video of all time? Tell us on Facebook

PS. Be sure to tune in to Channel24 for all the MTV Music Video Awards, taking place on August 28. This year the VMAs will pay tribute to Britney Spears and Amy Winehouse.

'Til next week,

Read more on:    annel malan  |  music

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