In partnership with

MAMAs 2016: The winners of the annual MTV Africa Music Awards were announced during a glitzy ceremony

Meet Iain Thomas, the 36-year-old South African poet who is famous all over the world except in SA

I am very sad for TopTV

2012-08-22 10:54
I must say from the onset that I am very sad for TopTV. They do not appear to have any direction. Yesterday it was adult movies and tomorrow it is cell phone style pre-paid subscriptions?

At a glance, this sounds like a good idea. However, when you look at the cellular market where pre-paid has flourished, you find free handsets on offer or sold at a very low price. This is an enabler for consumers to access the cellular network, consume data and make calls.

However, when you look at TopTV's offering. You first have to buy a set top decoder, then get a dish installed, and then go the pre-paid route. I do not understand how this will increase subscribers? This will have an impact on current subscriptions. You could have scenario of a person thinking "Why should I pay now"? "I will wait until there's decent content and then pay as I go."

I do not even know what content is on TopTV, because they are not advertising. A simple search on YouTube and you find corporate messages about satellite dish installations. Why are there no samples of the content available? An idea of the look and feel? I am someone who has Internet access, so maybe I am not the target market for Top TV?

When I go shopping and visit the chain stores selling plasma and LCD TV's, why is Top TV not exposing their content, Branding etc? I have no clue what the channel looks like.

Is there any benefit that Top TV is providing South Africa? Or are they just another Conduit for selling international content? Were is the local South African content? By the way, I don't even know what is on the channel, so I cannot comment. This is a question.

What really needs to happen, is that the Independent Communications Authority of South Africa (ICASA), needs to rethink the manner in which it issues licenses. Other players had access to "open time" in order to promote their products to non-subscribers. If this is the way they grew into a formidable international TV company, then the same benefit should accrue to new entrants and players in the market.

There should also be a specific focus on local content, and not international content. The local industry needs the space to grow. It needs an environment that promotes local content.

If not, as a country, we will lose our social perspective and end up digesting content that does not speak to our communities and impart our experiences and issues. South Africa will not be able to define it's own identity, but be lead by international artists and media.

I wish TopTV all the best, but it's a difficult market when you are a small fish in a small pond with a big fish.

Disclaimer: This is an article written by a Channel24 user. The views of users published on Channel24 are therefore their own and do not necessarily represent the views of Channel24. Channel24 reserves the right to edit or delete any and all comments received.

Read more on:    tv  |  toptv publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Recent News

Jimmy Fallon channels Frank Underwood in House of Cue Cards spoof! Read More »

Dominion is an American apocalyptic supernatural action television series that just wrapped production right here in Cape Town. Read More »

inside channel 24

There are new stories on the homepage. Click here to see them.