In partnership with

MAMAs 2016: The winners of the annual MTV Africa Music Awards were announced during a glitzy ceremony

Meet Iain Thomas, the 36-year-old South African poet who is famous all over the world except in SA

ANN7 agrees to remove controversial billboard

2013-09-11 09:54
Johannesburg – The Gupta family's new TV channel Africa News Network 7 (ANN7) has agreed to remove its giant billboard on the N1 highway near the Grayston off-ramp in Sandton, Beeld reported on Wednesday.

The South African Older Persons' Forum recently lodged a complaint with the Human Rights Commission and the Advertising Standards Authority (ASA) about the advertising campaign, which displayed a picture of an elderly man with the words "We are not old farts. . . nah, not even our presenters".

Forum national co-ordinator Roedolf Kay, said the wording amounted to abuse of the elderly in terms of the Older Persons Act.

According to the ASA, the forum requested the removal of the board and that ANN7 should either be reprimanded or fined.

The ASA said it was not authorised to impose fines on any advertiser.

ANN7 said the board was part of an advertising campaign centred on wordplay, and that there had been no intention to harm or offend anyone.

The rental agreement for the billboard was cancelled and the advertisement would be replaced by artwork.

The ASA accepted the undertaking conditional to the removal of the billboard and an agreement not to use it again in future.

Read more on:    ann7  |  tv publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Recent News

Although a new contract will definitely be concluded for 7de Laan, uncertainty remains over whether it will be broadcast on Monday since Hlaudi Motsoeneng first wants to meet with the producers. Read More »

SABC is getting its very first locally produced telenovela, Keeping Score. Read More »

inside channel 24

There are new stories on the homepage. Click here to see them.