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Cape Town - As a result of e.tv's anti-family programming policies Christian denominations and church alliances have joined the "e.tv Mass Switch Off" campaign.
Family Policy Institute said in a statement that certain Church organisations have committed to encourage church alliances and congregations in SA to boycott e.tv until it cancels the controversial Naked News programme and all other pornographic content from its broadcasting schedule.
According to the statement, more than 8.5 million members from 3 500 churches support the view that the broadcasting of nudity and sexually explicit content on national free-to-air television degrades and objectifies women and exposes children to harmful content.
Clear message
The statement goes on to say that the next phase of the boycott will involve a targeted national boycott of all businesses whose adverts are aired before, during and after the broadcasting of pornographic content on e.tv.
"Millions of Christians are sick and tired of the moral decay in society. The sexual exploitation of women and children fuelled by pornography contributes significantly to the rape and sexual abuse of women and children in South Africa.
"This campaign aims to send a clear message not only to e.tv, but also the SABC, DStv and TopTV that Christian viewers will not tolerate smut on national television," said Family Policy Institute Director Errol Naidoo.
Family Policy Institute said in a statement that certain Church organisations have committed to encourage church alliances and congregations in SA to boycott e.tv until it cancels the controversial Naked News programme and all other pornographic content from its broadcasting schedule.
According to the statement, more than 8.5 million members from 3 500 churches support the view that the broadcasting of nudity and sexually explicit content on national free-to-air television degrades and objectifies women and exposes children to harmful content.
Clear message
The statement goes on to say that the next phase of the boycott will involve a targeted national boycott of all businesses whose adverts are aired before, during and after the broadcasting of pornographic content on e.tv.
"Millions of Christians are sick and tired of the moral decay in society. The sexual exploitation of women and children fuelled by pornography contributes significantly to the rape and sexual abuse of women and children in South Africa.
"This campaign aims to send a clear message not only to e.tv, but also the SABC, DStv and TopTV that Christian viewers will not tolerate smut on national television," said Family Policy Institute Director Errol Naidoo.
