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DStv adds two Discovery channels

2011-10-04 11:31
Cape Town – Discovery's TLC and ID: Investigation Discovery channels both currently on On Digital Media's TopTV are being added to MultiChoice's DStv from Friday October 14.

TLC will be added on DStv's channel 186 and ID: Investigation Discovery will appear on DStv's channel 252.

MultiChoice and Discovery Networks CEEMEA will be launching the two new Discovery Network channels from Friday October 14, two weeks after the addition of DStv's Studio Universal movie channel.

TLC and ID: Investigation Discovery are two of the three Discovery channels already currently available on competitor TopTV.

TLC, which was born out of the retired Discovery Travel & Living brand, is a female-skewed lifestyle, reality and factual entertainment channel, whilst ID: Investigation Discovery offers viewers a line-up of world-class crime-related documentaries.

Continued investment

This major addition of two Discovery channels bring Discovery Networks' portfolio on DStv to a massive six TV channels including Discovery Channel, Animal Planet, Discovery World and Discovery HD Showcase.

Besides TLC and ID: Investigation Discovery, TopTV only has the Discovery Science channel remaining on that platform. Both TLC and ID: Investigation Discovery will start to run commercials and sell commercial airtime from 2012.

"We have had an outstanding relationship with DStv over the last 15 years and are confident that with the addition of TLC and ID this will go from strength to strength," Phillip Luff, the country manager for emerging business for Discovery networks CEEMEA, told Channel24.

"TLC and ID have been hugely successful in markets all over the world and their addition to DStv's Premium and Compact bouquet forms part of our continued investment in Africa. We're sure that DStv's subscribers are going to love both channels," he added.

'We must evolve'

According to MultiChoice's general content manager Aletta Alberts, "The Discovery brands are world-famous for engaging audiences with a mix of entertainment and information, presented with emotion, spirit and style.

"They continue to be global television leaders with innovative programming ideas and concepts that resonate with viewers, succeeding time and again in capturing the imagination.

"DStv understands that as our audience grows and their viewing needs become more diverse, we must evolve. To do so with a partner like Discovery, who really are dedicated to the needs of our audiences, is a significant step forward in building our products."
Read more on:    dstv  |  discovery channel  |  multichoice  |  toptv  |  tv
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