DStv lifts ban of Nando's ad

2012-06-22 13:23
Thinus Ferreira
Cape Town – MultiChoice's DStv has lifted its self-imposed suspension of Nando's "Diversity" anti-xenophobia ad after Nando's took its money and its TV commercial to On Digital Media (ODM) earlier this week.

TopTV was willing to broadcast the TV advert on multiple TV channels and did so from Thursday.

Now DStv says Nando's and its TV commercial is welcome on MultiChoice's TV channels again.

MultiChoice yanked the Nando's TV commercial off the air three weeks ago, a few days after the SABC refused to broadcast it. e.tv then also declined the ad.

'Harmless parody'

DStv announced that it has "lifted its suspension" of Nando's TV commercial which is now called a "hyperbole and harmless parody".

"We will reinstate the flighting of the commercial shortly," said Chris Hitchings, the CEO of DStv Media Sales, MultiChoice's advertising arm for DStv and M-Net, in a statement.

Civil society and public pressure groups blasted South Africa's broadcasters and DStv for its self-imposed sensorship of the Nando's TV advertisement.

Watch the Nando's ad here:

Comments

  • jan.human - 2012-06-22 13:36

    Just because opp are getting more viewers????? Eish!!!!

      seymour.howe - 2012-06-22 17:09

      Hypocritical ar*eholes at DSTV/Multichoice/MTN/News24 - I hope Nando's tell them to go Fu*k themselves as far as all future advertsing with them is concerned. Just like this website, they have their own form of censorship at the M group!

  • thebe.tau - 2012-06-22 13:37

    Dear Nandos CEO I would like to know your views on the land issue. yours Concerned Black viewer

      mastersvoice - 2012-06-22 13:42

      There is no land issue. Only expectation of free hand-outs issue due to the ANC lying to its voters.

      Stirrer - 2012-06-22 13:56

      Look at the ad. Carefully. Pay attention to its message. Now, what land issue were you talking about?

      JohncarlosBiza - 2012-06-22 14:28

      The person in charge of Nandos adverts is a black guy

      Neil - 2012-06-22 14:30

      The San were here first. Before the Bantu people, before the European people, before the Asian people. Get over it. And if don't like it, go back where you came from - Central Africa.

      richard.hipkin - 2012-06-22 14:32

      What about the land issue? Nando's sell chicken, grilled chicken..

      lonhle - 2012-06-22 14:45

      Bra, such a good advert? Hard thinking must have gone into that and all you see is colour? What do you want the government to do? \Everybody who is not black get out of your house and allow the homeless black people in\? Is that what you want? Don't make folk apologise for having a home. Tell those accountable to build!

      jacqui.daanevanrensburg - 2012-06-22 16:32

      Dear Thebe, there is no land issue. But hey! you are welcome to believe the tripe sold to you by Luthuli House.

      yummyhamster - 2012-06-22 18:03

      good idea.. make an add where black people are forcibly trying to take white owned land. the add ending with the white person doing some gardening ;)

      Preshen - 2012-06-25 08:21

      It was the first time a black man said no to chicken

  • lydonmcg - 2012-06-22 13:37

    Pathetic. If you think this redeems you in any way you're wrong. It took a bold competitor to force you into proper action.

  • chantelle.browne1 - 2012-06-22 13:59

    This ad has been showing on Comedy Central on DSTV for about 3 weeks now.... during prime time, every night.... why have then even bothered to make this announcement?

      Billy - 2012-06-22 14:14

      yup, saw that myself, dno what all the fuzz is about.

  • kato.gps - 2012-06-22 14:06

    They are afraid their buildings will also go up in flames like the SABC...

  • dennis.vermaak.5 - 2012-06-22 14:36

    So somebody finally "watched" the commercial then !!! IT IS THE TRUTH !!!

  • lonhle - 2012-06-22 14:40

    I don't see anything wrong with the advert though. Nando's have honestly treaded on thin ice in the past with the Mugabe and Gadaffi advert and their failed attempt to mock Santam and their flawless adverts but this one is actually pretty good.

      Stirrer - 2012-06-22 16:26

      The Santam skit was brilliant as well.

      lonhle - 2012-06-22 22:36

      But I just said Santam has flawless adverts.

  • BmanCav - 2012-06-22 14:46

    If I were Nandos I would tell DSTV / Multichoice to fly a kite.... Only once they see other companies getting invloved do they climb on the bandwagon. DSTV can't even get new programs or shows with all the money they charge.... Can we resend old proof of payments and say its \new\ as they do?

  • tlhokz.bratha4life - 2012-06-22 14:54

    cowards they didn't think before they banned the ad....lol

  • Irene - 2012-06-22 15:09

    Even though Multichoice have back tracked on the issue, they still remain cowards in my eyes.

      jacqui.daanevanrensburg - 2012-06-22 16:34

      Irene, Multichoice is a failure and we pay for that every month.

  • Jesse Palmer - 2012-06-22 15:11

    What's they use, we've all seen it by now.

  • ditoare.gypsy - 2012-06-22 15:26

    Nando's ad in I'm out

      Irene - 2012-06-22 15:54

      Why? Don't you like the truth?

      jacqui.daanevanrensburg - 2012-06-22 16:34

      Ditoare, no one will miss you.

      Frank - 2012-06-23 13:07

      laters !

  • jacqui.daanevanrensburg - 2012-06-22 16:30

    DSTV, the local joke.

  • yummyhamster - 2012-06-22 18:01

    let the truth be known :) the only reason it was banned it because they want to keep the ignorant people that way so that they support ANCYL etc. most of us and including the black people are not from here.

  • temoseki - 2012-06-22 19:20

    I still think that this ad is stupid. Totally stupid

  • Logan Porter - 2012-06-22 21:36

    Money talks hey DSTV

  • vernon.samuel.7 - 2012-06-23 10:18

    Nice one dstv - stick to your principles, morals and scruples until the price is right. The price on this occasion, was losing viewers and advertising money to a competitor. So whatever happened to your concern for foreigners and the risk of xenophobia? The truth is that businessmen and piliticians cannot be trusted. For all their good deeds, they only do so if it makes economic sense.

  • joezy.mathonsi - 2012-06-25 12:26

    @preshen what colour are you ,asians ????

  • joezy.mathonsi - 2012-06-25 12:27

    @preshan ,i wonder what colour ,you classify yourself to a wrong group and think you are better ,people from middleeast ??

  • SirFGrumpy - 2012-10-02 15:54

    This is a brilliant ad, screen it come you wimps!

  • pages:
  • 1