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DStv lifts ban of Nando's ad

2012-06-22 13:23
 
Cape Town – MultiChoice's DStv has lifted its self-imposed suspension of Nando's "Diversity" anti-xenophobia ad after Nando's took its money and its TV commercial to On Digital Media (ODM) earlier this week.

TopTV was willing to broadcast the TV advert on multiple TV channels and did so from Thursday.

Now DStv says Nando's and its TV commercial is welcome on MultiChoice's TV channels again.

MultiChoice yanked the Nando's TV commercial off the air three weeks ago, a few days after the SABC refused to broadcast it. e.tv then also declined the ad.

'Harmless parody'

DStv announced that it has "lifted its suspension" of Nando's TV commercial which is now called a "hyperbole and harmless parody".

"We will reinstate the flighting of the commercial shortly," said Chris Hitchings, the CEO of DStv Media Sales, MultiChoice's advertising arm for DStv and M-Net, in a statement.

Civil society and public pressure groups blasted South Africa's broadcasters and DStv for its self-imposed sensorship of the Nando's TV advertisement.

Watch the Nando's ad here:

Read more on:    dstv  |  nando's  |  multichoice  |  tv  |  xenophobia
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