DStv to launch BoxOffice VOD service

2011-06-29 14:57
Thinus Ferreira
Cape Town - MultiChoice is set to launch its own commercially extended video-on-demand (VOD) service, called DStv BoxOffice, as early as during July, according to a source familiar with the matter.

DStv BoxOffice will be an extension of the DStv on Demand (DOD) service introduced in 2010 and will (according to a source not authorised to speak about it officially) take place before the new competitor SouthTel launches a similar VOD service in September.

MultiChoice declined to talk about DStv BoxOffice to Channel24.

SouthTel stunned the South African television industry in May with its announcement that it plans to roll out a fully commercial VOD system on a satellite network in September in South Africa and Southern Africa that will enable people to watch movies and TV shows in demand on a "pay per play" basis that will be cheaper than all current pay TV options in South Africa.

MultiChoice dabbled with a pay per view movies on demand system in the past but the limited service was stunted and then discontinued. However, the new DStv on Demand functionality, coupled with advances in digital personal video recorders (PVRs) and a renewed sense of urgency around the growth in the ways that consumers and pay TV subscribers have access to digital content, have put new impetus behind MultiChoice's decision to relaunch a VOD system of its own.

With margins under pressure and rising costs in MultiChoice's pay TV business related to buying additional satellite capacity, increasing decoder subsidies, the rising cost of acquiring sports rights internationally and increased competitive pressures from new pay TV competition like On Digital Media's (ODM) TopTV, launching DStv BoxOffice will make for a welcome additional revenue stream.

How it works

MultiChoice launched DStv on Demand a year ago and started field testing DStv BoxOffice towards the end of last year under staff. MultiChoice's DStv BoxOffice works in a similar way to the design and functionality to the VOD systems of Britain's Sky Movies Box Office and Australia's FOXTEL Box Office where subscribers get earlier, immediate access to DVDs on the day of their release as well as blockbuster movies before they become available on the normal pay TV window. 

Similar to SouthTel that will use satellites and decoders because of prohibitively expensive, slow and limited broadband availability in southern Africa, MultiChoice reportedly plans to use its available satellite network to download pay per view content to PVR hard drives.

With the additional functionality, DStv BoxOffice will then allow subscribers – who will have to register – to choose from a rolling, constantly updated selection of movie titles which can be watched immediately for an additional fee. Registered DStv BoxOffice users will be able to watch a movie for a window period of 48 hours after it's been chosen, as many times over as they want.
 

Comments

  • Francois Malan - 2011-06-29 15:14

    That is amazing. Can't wait!!!

  • The_Fox - 2011-06-29 15:16

    Awesome!

  • sean.redmond3 - 2011-06-29 15:21

    Count me in.

  • Marcus Westin - 2011-06-29 15:36

    Its similar to Apple TV. Just hope it has the same variety and quantity of shows and films that Apple TV offers.

  • Dan - 2011-06-29 15:43

    Is this the end of the video shop too? During the past couple of decades we also saw how capitalism killed the corner shop, butchery, Liquor shop, the bakery, the roadhouse, thedrive-in, etc. Will this end the era of video shops as well.

      Corry - 2011-06-29 19:44

      Yes Dan it will. But remember, you too were one of the people who balked at paying a few Rands more for stuff from your corner cafe/butcher/baker/ etc. "Greedy bastard" were probably your words. "I can get the same thing from Spar/Checkers/PnP/whatever retail store for half the price"

      Corry - 2011-06-29 19:44

      Yes Dan it will. But remember, you too were one of the people who balked at paying a few Rands more for stuff from your corner cafe/butcher/baker/ etc. "Greedy bastard" were probably your words. "I can get the same thing from Spar/Checkers/PnP/whatever retail store for half the price"

      Ian - 2011-06-29 20:41

      will never happen, videoshops are way too far ahead, overseas ordering etc

      Ian - 2011-06-29 20:41

      will never happen, videoshops are way too far ahead, overseas ordering etc

      Chantel - 2011-07-18 07:35

      NO ITS NOT THERE ARE STIL GOING TO BE A 4 MONTH WINDOW FROM NEW DVD TO DSTV VOD THE RIGHTS OF THE LICENCE STIL BELONGS TO NU METRO STER KINIKOR AND NEXT ENTERTAINMENT AND THERE ARE OVER 1600 DVD STORES IN SOUTH AFRICA JUST THINK ABOUT THE JOB LOSSES BUT YES DSTV DONT GIVE A DAM ABOUT THAT.TOP PRODUCERS IN AMERICA ARE TOTALLY AGAINST VOD AND ARE NOT WILLING TO GO WITH THIS INC. JAMES CAMMERON THEY STIL WANT IT FROM CINIMA TO DVD AND THEN VOD AND TV.THE PROBLEM ARE THAT LOCAL STUDIOS DONT RELEASE MOVIES LIKE THEY SHOULD BECAUSE THINGS THAT IS SWOWING IN OTHER COUNTRIES WE GET 3 TO 4 MOTHS AFTER THAT PUTS PRESURE ON US BECAUSE OF DOWNLODING AND PIRATED DVD.AVATAR WAS BEST GROTHING FILM BECAUSE JAMES CAMMERON RELEASED DAY AND DATE WORLDWIDE.DVD SHOPS PAY ABOUT R280 PER DVD AND NOT THE PRICES THAT LOOK AND LISTEN PAY BECAUSE WE HAVE RENTAL COPIES AND SEL THRU.

  • Daniel Steyn - 2011-06-29 15:57

    I'm taking my newly bought DVD player back to the shop for a refund...

  • gcr - 2011-06-29 17:49

    So this is another ploy by DSTV to neglect its customers

  • ZACommentator - 2011-06-29 20:04

    Too late she cried. Other than sport, DSTV is rubbish. 50 Bucks a month for a proxy and Peer to Peer access to download all the current shows and movies on circuit and as they hit TV, anywhere. I still pay, because of the sport on Premium and HD and all that, but in the near future I will be able to stop that too. Any movie, ever made, any series ever run, available right now... online

  • preshengovender69 - 2011-06-30 08:36

    what happen to the DSTV porno channel ?

  • Jakes71 - 2011-06-30 15:14

    My thoughts exactly Preshen.

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