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Fish ad gets canned for being racist

2013-09-04 13:53
Cape Town - The Advertising Standards Authority of South Africa (ASA) has ordered Cape Town Fish Market to withdraw their latest advertisement due to complaints of it being racist, Times Live reported.

Two viewers filed complaints against the ad that depicted a black politician/dictator as being corrupt.

According to the ASA the advert was discriminatory and likely to cause offence to black people.

"The black character is depicted with derogatory intention, speaks with a thick accent, and recalls a stereotypical black dictator.

"To achieve the desired result of showing a corrupt official, there was no need for the man to be made out to be black,” the authority concluded.

The restaurant's general manager, Davin Berrill, apologised for any harm done and insisted that the ad was "meant to be humorous".

The advertisement was still on YouTube:

Seems like they had some complaints from their competitors as well:

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