e.tv boss Marcel Golding has been immediately suspended over allegations of ‘gross misconduct’

Viral video of the day: These pandas try anything and everything to stop their zoo-keeper from giving them medicine!

Fish ad gets canned for being racist

2013-09-04 13:53
 
Cape Town - The Advertising Standards Authority of South Africa (ASA) has ordered Cape Town Fish Market to withdraw their latest advertisement due to complaints of it being racist, Times Live reported.

Two viewers filed complaints against the ad that depicted a black politician/dictator as being corrupt.

According to the ASA the advert was discriminatory and likely to cause offence to black people.

"The black character is depicted with derogatory intention, speaks with a thick accent, and recalls a stereotypical black dictator.

"To achieve the desired result of showing a corrupt official, there was no need for the man to be made out to be black,” the authority concluded.

The restaurant's general manager, Davin Berrill, apologised for any harm done and insisted that the ad was "meant to be humorous".

The advertisement was still on YouTube:



Seems like they had some complaints from their competitors as well:



Read more on:    asa  |  celebrities  |  tv
NEXT ON CHANNEL24X

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
199 comments
Add your comment
Comment 0 characters remaining
 

Recent News

Idols on M-Net (DStv 101) and Mzansi Magic (DStv 161) has been renewed for an 11th season. Read More »

M-Net is teasing a massive new reality show for 2015 which the pay-TV broadcaster says will be something everybody will want to enter and take part in. Read More »

inside channel 24

There are new stories on the homepage. Click here to see them.