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Cape Town – Winterfell and Westeros came to Nu Metro across South Africa this morning at 03:00 when M-Net Edge (DStv 102) screened the first episode of the brand-new 5th season of HBO's global TV hit Game of Thrones to winners and the press at theatres countrywide at the exact same time as in America, in an amazing and perfectly executed, yet surreal, entertainment event.
M-Net's HBO Game of Thrones Nu Metro movie theatre screening in the wee hours of this morning - packed with Khaleesis from Cape Town to Durban to Johannesburg – was a rare occurrence of fantastic corporate synergy: an international pay-TV content distributor working with a local pay-TV operator, working with a cinema chain, to not only build buzz but to create a real immersive fan experience.
You might not see White Walkers today, but if colleagues behave likes sleepwalkers, chances are they woke at 01:30 to go to a Nu Metro to see Game of Thrones on the big screen where audiences burst out in spontaneous applause the second the theme song on M-Net Edge started.
