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M-Net Movies on DStv gets an on-air look makeover

2014-07-09 08:24
Cape Town – The M-Net Movies channels on MultiChoice's DStv satellite pay-TV platform got an on-air makeover and is also getting a new boss.

Jan du Plessis will become the new M-Net director for movies from 1 August at the Randburg-based pay-TV broadcaster while the set of M-Net Movies channels changed its on-air look last week.

Gone is the white kaleidoscope fins in various colours which used to denote the various thematic movie offerings and in its place there are unique themes for all the various movie channels.

"The M-Net Movies channels launched nearly two years ago and we decided to refresh the look and feel with exciting, brand new imaging to resonate with, and enhance, the viewers' experience of the channel," Du Plessis tells Channel24.

He is currently M-Net’s director for group content services but that internal division is closing down at the end of the month after which he will be heading up the movie channels division.

Channel-specific looks

"The original channel imaging with the white background has made way for channel-specific looks for all nine of our M-Net Movies channels," says Du Plessis.

The premium M-Net Movies Premiere channel now comes with glittering diamonds for instance. M-Net Movies Comedy has splashes of green and yellow paint and the yellow M-Net Movies Family has adorable puppies running around.

M-Net Movies Action+ sports a fiery blast and the pink M-Net Movies Romance has fluttering silk sheets.

The turquoise M-Net Movies Showcase has an ocular theme while the orange M-Net Movies Action has a hotrod spinning away. M-Net Movies Stars is among the stardust with a blue galactic constellation theme, while the copper-toned M-Net Series Zone channel is evocative of old-school film negatives.

"The objective was to differentiate the channels," says Du Plessis. "Apart from the imaging that accompanies the personality of the specific channel, each TV channel now also has its own channel music and voice.

"The logos have not changed as they all still sit in the M-Net Movies family of channels and the movies offering, and the content proposition remains superior," he says.

A focus on the uniqueness of each movie channel

"The intention is to focus on the uniqueness of each channel and assist our viewers in navigating through our movie offering. The M-Net Movies channels remain the ultimate movie destination on DStv," says Du Plessis.

"We used elements and items which best represent the content and personality of each channel in a warm, engaging manner. For M-Net Movies Family – being a family friendly channel – we used puppies for a warm and also cuteness factor.

"To signal the high-quality, premium nature of our flagship movie channel, M-Net Movies Premium, the use of diamonds says it all," he says.

"The new channel imaging is a great reflection of the unique selling points of each of these movie channels and the specific type of movies on offer.

"Furthermore we believe that the new packaging also contains a choice of the most entertaining line-ups possible, depending on what type of movie you're in the mood for and that underlies M-Net's promise to deliver the most compelling channels possible."

Check out all the changes here:

Read more on:    dstv  |  multichoice  |  movies  |  tv

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