Johannesburg – To put it bluntly: We are now faster than piracy."
So said Victor Eckard, M-Net director, on Wednesday evening when he addressed a conference venue full of advertisers, TV critics and journalists.
Eckard spoke about how the South African pay-TV broadcaster is bringing viewers more premium content, faster than ever before and on highly desirable TV channels like M-Net (DStv 101) and the just launched M-Net Edge and VUZU AMP.
"Express from the US gives viewers in South Africa the opportunity to watch a show within 24 hours of broadcast in the United States and we've done it very successfully with Ray Donovan, and then we also did it now with Homeland and Gotham," said Eckard.
"The good thing about Express from the US is if you don't view or record that 4:00am episode, you can get it exclusively on DStv Catch Up on DStv the DStv Explora. So hopefully everyone's got the DStv Explora to catch up on that content."
"Express from the US is probably one of the coolest brands now in South Africa."
"People are talking about Express from the US, and others are now trying to follow what M-Net has done here. It's first, exclusive and premium. We're taking it once again to another level with Express to the US'," said Eckard.
"On Monday night we successfully launched M-Net Edge – the edge of entertainment on channel 102 on DStv. It's premium property. M-Net Edge has the best, critically acclaimed, award-winning content, iconic content."
"Basically M-Net (DStv 101) has very, very popular TV content from the United States – things like Two and a Half Men, Grey's Anatomy and The Fixer which viewers all across South Africa love to bits and pieces."
"So M-Net Edge basically gives us the opportunity to look after the people that used to stay up past half past 10 at night to watch Game of Thrones, which you'll now be able to get on M-Net Edge at 9 o' clock at night. So we're moving closer to the edge," said Eckard.
"All of the content on M-Net Edge (DStv 102) will be significantly different than what is on M-Net (DStv 101) in the fact that it is award-winning, thought-provoking, and critically acclaimed content."
"The content is risque but once again, it is award-winning, critically acclaimed content. And we give viewers the opportunity not to wait until half past 10, but to actually get it on M-Net Edge at primetime," said Eckard.
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