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M-Net pulls Oscar ads off air

2013-02-14 13:25
 
Cape Town - M-Net's recent advert featuring Oscar Pistorius is being taken off air, reports Times Live.

The 26-year-old athlete is featured in a television commercial advertising the Academy Awards (also known as the Oscars) on the pay-TV's M-Net Movies channel.

M-Net spokesperson Lani Lombard confirmed to Times Live that the advert would be pulled immediately.

"Out of respect and sympathy to the bereaved, M-Net will be pulling its entire Oscar campaign featuring Oscar Pistorius with immediate effect," she said.

The campaign also includes billboards and promotional material.

Pistorius will appear in court on Thursday afternoon on murder charges after reportedly fatally shooting his girlfriend, Reeva Steenkamp, after mistaking her for an intruder at his home on Thursday morning.

The advert featured Pistorius as a life-sized "Oscar" alongside would-be advertising execs, played by two local comedians.

The Oscar campaign has been running on M-Net since January, and would have presumably run until 24 February when the Academy Awards are set to take place.

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