We just chatted to Steven Tyler ahead of his visit to SA next week and he totally invited us backstage!

VOTE AND WIN: You could win an iPad Mini by voting for your favourite local celeb in the Channel24 Awards!

M-Net pulls Oscar ads off air

2013-02-14 13:25
 
Cape Town - M-Net's recent advert featuring Oscar Pistorius is being taken off air, reports Times Live.

The 26-year-old athlete is featured in a television commercial advertising the Academy Awards (also known as the Oscars) on the pay-TV's M-Net Movies channel.

M-Net spokesperson Lani Lombard confirmed to Times Live that the advert would be pulled immediately.

"Out of respect and sympathy to the bereaved, M-Net will be pulling its entire Oscar campaign featuring Oscar Pistorius with immediate effect," she said.

The campaign also includes billboards and promotional material.

Pistorius will appear in court on Thursday afternoon on murder charges after reportedly fatally shooting his girlfriend, Reeva Steenkamp, after mistaking her for an intruder at his home on Thursday morning.

The advert featured Pistorius as a life-sized "Oscar" alongside would-be advertising execs, played by two local comedians.

The Oscar campaign has been running on M-Net since January, and would have presumably run until 24 February when the Academy Awards are set to take place.

NEXT ON CHANNEL24X

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
18 comments
Add your comment
Comment 0 characters remaining
 

Recent News

Despite a cheering crowd welcoming Bill Cosby in Melbourne, Florida, the embattled entertainer's stand-up tour has crumbled with cancellations amid sex claims. Read More »

Bill Cosby has taken his comedy show on the road in the Bahamas as controversy surrounds him at home. Read More »

inside channel 24

There are new stories on the homepage. Click here to see them.