Cape Town – M-Net is finally dropping the "M-Net Series" brand name after 17 years, renaming and rebranding the last remaining M-Net Series Zone (DStv 115) channel as the "new" M-Net City.
M-Net City as a name for an M-Net channel was first conceived in the latter part of 2010 already, although for another type of channel. It will now be used as M-Net Series Zone's new name when it changes to M-Net City on 6 April.
M-Net Series Zone existed to differentiate it from M-Net Series Showcase and M-Net Series Reality which M-Net cancelled due to under performance in 2014 after just a year and which were replaced with M-Net Edge and VUZU AMP.
Now including movies
M-Net City, like M-Net Series Zone, remains geared towards giving MultiChoice's lower-paying DStv subscribers access to content shown earlier on higher-tiered packages like DStv Premium.
M-Net City will remain a "rerun" channel of sorts, funnelling content from premium M-Net channels like M-Net (DStv 101), VUZU AMP and now also movies.
While M-Net kept movies contained on its M-Net Movies branded channels on DStv, M-Net City will now show movies too. No explanation for the addition of movies to M-Net City is being given.
M-Net Series Zone will change to M-Net City on 6 April with programming like Modern Family, Last Man Standing and talk shows.
M-Net says another overhaul and rebranding of M-Net Series Zone is good.
"M-Net City is proof of the company's commitment to continuously evaluate, adjust and reshuffle channel offerings in line with the ever-changing needs of viewers," says Yolisa Phahle, M-Net CEO.
"Now we have created M-Net City, a new channel that will enhance DStv Compact viewers' experience of international content."
Final goodbye to 'M-Net Series' brand name
M-Net started The Series Channel in April 1998 on DStv, which morphed a decade later in 2008 into The M-Net Series channel.
The M-Net Series channel was split into three channels in July 2013 - M-Net Series Showcase, M-Net Series Reality and M-Net Series Zone.
The under-performance of the channels saw M-Net Series Showcase and M-Net Series Reality closed down in September 2014. That left M-Net Series Zone as the sole M-Net Series channel.
In January 2015 when asked whether M-Net Series Zone on DStv will be undergoing a name change since TV channels prefer as short names as possible from a branding and optics point of view, several M-Net insiders told Channel24 that a name change was indeed being considered.
M-Net City will have a schedule that follows:
Weekdays between 17:00 and 19:00 – the evening's entertainment will kick off with popular talk shows;
Weekdays at 19:00 and 19:30 – it's family comedy time;
Weekdays at 20:00 and 21:00 – the heroes and heroines of the best international action and crime series will take over the screen;
Saturdays and Sundays – A variety of movies in early prime time, and from 19:30 it will follow the example of M-Net Edge with weekend binge sessions.
24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.
It seems like you can find love on the bachelor after all. Read More »
AMC's The Walking Dead returned for another season with an episode likely to become the series' most-watched ever Read More »
10 epic pics.
All the deets.
South AfricaCity Press
Johannesburg CBDResourcing Solutions
HousesR 4 800 000
HousesR 6 500 000
HousesR 6 015 000