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Cape Town - M-Net is sporting a brand new on-air look as of Thursday, although the pay broadcaster has retained its iconic blue ribbon device logo.
The new look with new music consists of swirling and falling transluscent and multi-coloured glass petals and replaces the previous on-air look that was introduced in June 2009. The updated look, created by Clearwater, replaces show bumpers in and out of ad-breaks, channel idents, age advisory board, promo graphics and the daily line-up boards.
The "moving art" of television channels that helps to create their identity are often "overlooked" by viewers but are created in painstaking and laborious processes that often take months if not years to bring to fruition.
M-Net's new look has taken over a year to develop and it is more intensive since Clearwater had to conceptualise an idea that could also work for the simulcast M-Net HD channel (DStv 170).
"This image overhaul takes full advantage of the possibilities offered by HD – crystal clear images, immense detail, rich colours and of course the wide-screen aspect ratio all played a role in the development of this image," says M-Net. "The glass petals for example boast incredible detail that only high definition could accommodate."
"We also wanted something that was fresh and edgy and that looked nothing like anything done before for on-air imaging," says M-Net.
"The colour palette is actually quite carefully designed to reflect certain tones as well. Although we don't specifically colour-code, certain items such as the '18 age advisory' board is set in red and black, while the '13 age advisory' is set in much lighter and friendlier greens and blues. The same applies to our promo end-boards where colours have been chosen based primarily on the tone of the show they're promoting."
The new look with new music consists of swirling and falling transluscent and multi-coloured glass petals and replaces the previous on-air look that was introduced in June 2009. The updated look, created by Clearwater, replaces show bumpers in and out of ad-breaks, channel idents, age advisory board, promo graphics and the daily line-up boards.
The "moving art" of television channels that helps to create their identity are often "overlooked" by viewers but are created in painstaking and laborious processes that often take months if not years to bring to fruition.
M-Net's new look has taken over a year to develop and it is more intensive since Clearwater had to conceptualise an idea that could also work for the simulcast M-Net HD channel (DStv 170).
"This image overhaul takes full advantage of the possibilities offered by HD – crystal clear images, immense detail, rich colours and of course the wide-screen aspect ratio all played a role in the development of this image," says M-Net. "The glass petals for example boast incredible detail that only high definition could accommodate."
"We also wanted something that was fresh and edgy and that looked nothing like anything done before for on-air imaging," says M-Net.
"The colour palette is actually quite carefully designed to reflect certain tones as well. Although we don't specifically colour-code, certain items such as the '18 age advisory' board is set in red and black, while the '13 age advisory' is set in much lighter and friendlier greens and blues. The same applies to our promo end-boards where colours have been chosen based primarily on the tone of the show they're promoting."
