Amp Events has announced that rock icons Pixies will be touring South Africa in March next year!

Meet Iain Thomas, the 36-year-old South African poet who is famous all over the world except in SA

Mobile viewing to be included in TV ratings

2013-10-29 12:35
New York - Starting next year, Nielsen will begin counting US television programmes watched on mobile phones and tablets within its traditional TV ratings.

The company responsible for measuring TV viewership said on Monday it will use codes embedded by networks within the programmes to collect this information.

Nielsen's measurements are the lifeblood of television's economic system, and this development is an important step in adjusting to changes in how content is consumed.

It is not expected to have an immediate, dramatic impact in the ratings since Nielsen estimated that only 6% of current viewing is not measured now. But the impact could be bigger on programmes that appeal to young people who are more apt to watch on mobile devices. Nielsen's ratings are used to set advertising rates.

Read more on:    tv
NEXT ON CHANNEL24X publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Recent News

Through to the second week, the country’s finest amateur bakers return for Bread Week in The Great South African Bake Off. Read More »

Top Gear host Matt LeBlanc is currently filming for the new series in the Isle of Man. Read More »

inside channel 24

There are new stories on the homepage. Click here to see them.