The network said on Monday that it will debut The Voice of America in the North American spring.
The new show's format is based on a popular show in the Netherlands where celebrities are paired with amateur singers in competition. The twist is the celebrities must pick their teams based solely on hearing their voices without seeing what the contestants look like.
Survivor producer Mark Burnett and Big Brother producer John De Mol will work together on the series.
NBC says it's not yet clear whether the show will compete directly with Fox's American Idol, which traditionally ends its season in May. NBC usually airs the popular America's Got Talent competition during North America's summer.